Advanced ➔ Results How to use AI to find the best Amazon Prime Day deals‘The era of scrolling through endless deals is over. The smartest shoppers will let AI do the work,’ one expert says.
Last d: July 8, 2025 at 9:16 a. ETFirst Published: July 7, 2025 at 4:13 p.
ETResizeListen(8 min)A growing number of shoppers plan to use generative-AI models such as ChatGPT or Gemini to find the best deals during Amazon Prime Day this year.
Photo: MarketWatch photo illustration/iStockphotoBefore Justin Goldsberry clicks the “place your order” button on his Amazon cart this Prime Day, there’s a crucial step he plans on taking: consulting ChatGPT.
The New York City-based marketing strategist is planning to seek out deals on, books and vinyl records during the Prime Day event — which runs July 8-11 this year and also offers early deals in the days leading up to it.
The Author Genna ContinoGenna Contino is the Smart Spending reporter on MarketWatch's personal finance desk.
She previously covered personal finance for CNBC as well as city hall for The Charlotte Observer in North Carolina.
She graduated from the Craig Newmark Graduate School of Journalism at the City University of New York in 2024. Show Conversation (0)Back To TopCopyright © 2025 MarketWatch, Inc. All rights reserved.
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