How Iconiq, the wealth firm backed by Mark Zuckerberg, brings ultra-rich philanthropists together
Key Takeaways
Investment firm Iconiq uses a new philanthropy model that spurs big donors to give with more urgency.
Article Overview
Quick insights and key information
6 min read
Estimated completion
investment
Article classification
July 11, 2025
11:00 AM
CNBC
Original publisher
Philanthropy is facing a crisis with the tax-and-spending bill targeting wealthy donors and the social safety net
Iconiq, the wealth manager that counts Mark Zuckerberg as a client, gets entrepreneurs to band together to tackle global issues climate change
Iconiq’s Matti Navellou told CNBC that the firm has gotten $900 million out the door in less than a decade and described how the cess works
Meta CEO Mark Zuckerberg and Square CEO Jack Dorsey
Manuel Orbegozo | Handout | ReutersA version of this article first appeared in CNBC's Inside Wealth with Robert Frank, a weekly guide to the high-net-worth investor and consumer
To receive future editions, straight to your inbox
Even as tax changes may reduce giving by the wealthy, a leading investment firm is pioneering a new model of philanthropy that could spur big donors to act now
Iconiq Capital, which started in Silicon Valley with clients Mark Zuckerberg and Jack Dorsey, has created collaborative philanthropy funds to jump-start giving
These so-called co-labs pool clients' capital to make multiyear grants to a group of nonfits focused on causes climate equity and economic mobility
The most recent co-lab targets youth mental health and has raised $112 million from 10 families, with a goal of $200 million by the end of the year
Iconiq Impact, the firm's charitable giving arm, has advised on nearly $900 million in grants over six years, mostly through the co-labs
Iconiq Impact head Matti Navellou joined the San Francisco-based firm from UNICEF six years ago
She built the co-lab gram after hearing that clients wanted to learn philanthropy from their peers. "It is a really lonely journey, and it's hard to find peers at the same wealth level who are struggling with the same type of challenges," she said. "How do you navigate the amount of people constantly pitching you
And how do you know where to focus. "The nonfit sector's woes are compounded by President Donald Trump's tax bill, which reduces tax incentives for wealthy donors and makes steep cuts to social safety net grams
Nonfit groups, including the 30,000-member strong National Council of Nonfits, said charities will have fewer dollars at their disposal while their services are more needed
Navellou said charitable giving is more crucial than ever due to slashed federal funding. "There are so many areas where, truly, philanthropy can move the needle right now, and so this structure that has been set up is blematic because it doesn't actually incentivize accountability for spending that money for what it is designed for, which is funding nonfits," said Navellou. "We aim to influence the faster movement of dollars out the door. "Time is of the essence, but most Iconiq clients are busy founders who have little time to focus on philanthropy and have yet to build foundations, Navellou said
Foundations aren't necessarily built for speed either, she said, as they are only required to donate 5% a year
Donor-advised funds are a low-effort option, but they aren't obligated to disburse funds to charity
The co-labs allow clients to direct funds to charities quicker and with less effort
Iconiq develops a "portfolio" of charities in concert with clients after a series of in-person and Zoom gatherings with fellow funders and outside experts on causes of interest
After weeks of conversations, Iconiq develops the "portfolio" with the funders' blessing and takes care of the rest. "What this does is it enables them to just move money much faster when they are in that time period of their life running companies," Navellou said
Matti Navellou, head of ICONIQ Impact, speaks with donors at the Ocean Co-Lab Community Retreat in Monterey, CA
Courtesy of Matti NavellouGetting donors to trust not only Iconiq but also the charities, rather than micromanaging how the funds are allocated, is key to the cess, she said
The multiyear, unrestricted grants allow charity leaders to focus on the work rather than the fundraising, she added
Bill Smith, founder and CEO of grantee Inseparable, said flexible funding allows nonfits to adapt to a volatile policy climate
Inseparable is one of 25 nonfits in the youth mental health co-lab, receiving $1. 3 million a year for five years starting this past December. "One of the hardest things when you're running an organization, especially an advocacy organization, where we have changing circumstances with different administrations and what's going on in states all over the country — the flexibility of having unrestricted money lets us go where we need to go and do what we need to do without constraints from a funder," he said
Looking forward, Navellou said she wants to scale Iconiq Impact's giving, which is made easier with collaborative contributions
Donors who aren't Iconiq clients are welcome to participate in the co-labs, but funders are generally required to donate a single-digit million sum annually over three to five years, she said
After Iconiq's charity portfolios are designed, they are "open source," she said, meaning other donors can on with commitments of as little as $250,000 a year
It's convenient for younger entrepreneurs who want to dip their toes in philanthropy, she said
Get Inside Wealth directly to your inboxThe Inside Wealth by Robert Frank is your weekly guide to high-net-worth investors and the industries that serve them
Here to get access today
The great wealth transfer may be mising for philanthropy, Navellou said
She has noticed that the young adult children of Iconiq clients are quicker to act and care more measurable impact rather than specific causes. "There's certainly a young cohort that do think philanthropy differently, and I would say, are much more impatient around changing things and leveraging that capital in different ways, including through impact," she said. "And I'd say they're also issue agnostic, which is really interesting
They often will ask questions around data and letting the data inform and guide what they do, rather than coming to the table and saying, 'I really want to move the needle on this issue. '"Women are expected to receive 70% of the $124 trillion that will pass down over the next 25 years, according to Cerulli Associates
This also bodes well for charitable giving, Navellou said. "What we've seen anecdotally, although there is data backing this as well, is that women tend to be more generous," she said. "One area that's really exciting is just a lot more female led philanthropy
We're seeing that, and we're really excited to build on that momentum that we're seeing. "How family offices are betting on the sports boom from fantasy apps to pickleball courts Hayley CuccinelloFamily offices ramp up deal-making in June with bets on bioHayley CuccinelloTop five tax changes for the wealthy in Trump's 'big beautiful bill'Robert FrankRead More.
Related Articles
More insights from FinancialBooklet