Investment
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How hard is it to beat the market? Even AI can’t do it.

July 2, 2025
08:16 PM
2 min read
AI Enhanced
investmentmoneyfinancialtechnologyfinancialsmarket cyclesseasonal analysismarket

Key Takeaways

Many ETFs and stock pros use artificial intelligence in an effort to get an edge. But most still don’t outperform their benchmark.

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2 min read

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investment

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Published

July 2, 2025

08:16 PM

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MarketWatch

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Key Topics
investmentmoneyfinancialtechnologyfinancialsmarket cyclesseasonal analysismarket

Advanced ➔ Results FA CenterHow hard is it to beat the market

Many ETFs and stock s use artificial intelligence in an effort to get an edge

But most still don’t outperform their benchmark

Last d: July 2, 2025 at 4:16 p

ETFirst Published: July 2, 2025 at 3:39 p

ETResizeListen(6 min) Photo: Getty ImagesArtificial intelligence is an amazingly powerful tool for — but it’s no match for human-run investment management

Here’s why: If one investment firm was the only one of its Wall Street peers utilizing AI, it’s conceivable that it could beat the market

But when nearly all firms are using the nology, as is becoming the case, then the arithmetic of active management guarantees that the average manager will lag the market

The Author Mark HulbertMark Hulbert is a columnist for MarketWatch

His Hulbert Ratings service tracks investment s that pay a flat fee to be audited

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