How hard is it to beat the market? Even AI can’t do it.
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Many ETFs and stock pros use artificial intelligence in an effort to get an edge. But most still don’t outperform their benchmark.
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2 min read
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investment
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July 2, 2025
08:16 PM
MarketWatch
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Advanced ➔ Results FA CenterHow hard is it to beat the market
Many ETFs and stock s use artificial intelligence in an effort to get an edge
But most still don’t outperform their benchmark
Last d: July 2, 2025 at 4:16 p
ETFirst Published: July 2, 2025 at 3:39 p
ETResizeListen(6 min) Photo: Getty ImagesArtificial intelligence is an amazingly powerful tool for — but it’s no match for human-run investment management
Here’s why: If one investment firm was the only one of its Wall Street peers utilizing AI, it’s conceivable that it could beat the market
But when nearly all firms are using the nology, as is becoming the case, then the arithmetic of active management guarantees that the average manager will lag the market
The Author Mark HulbertMark Hulbert is a columnist for MarketWatch
His Hulbert Ratings service tracks investment s that pay a flat fee to be audited
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