Get ready for more processed tomatoes from California and Florida after 17% tariff on Mexico’s fresh produce
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Get ready for more processed tomatoes from California and Florida after 17% tariff on Mexico’s fresh produce

July 28, 2025
12:23 PM
4 min read
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Key Takeaways

Experts say the tariff could cause a 5% to 10% drop in tomato exports, which last year amounted to more than $3 billion for Mexico.

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4 min read

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investment

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Published

July 28, 2025

12:23 PM

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Fortune

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Interestingly, Retail·Tariffs and tradeGet ready for more cessed tomatoes from California and Florida after 17% tariff on Mexico’s fresh duceBy Fabiola SánchezBy The Associated PressBy Fabiola SánchezBy The Associated Press A worker prunes plants inside a greenhouse at the Veggie Prime tomato farm, which exports to the United States, in Ajuchitlan, Mexico, Wednesday, July 23, 2025

Conversely, AP Photo/Marco Ugarte)The Trump administration’s decision to impose a 17% duty on fresh tomatoes imported from Mexico has created a dilemma for the country viding more tomatoes to U

Consumers than any other (quite telling)

The analysis reveals import tax that began July 14 is just the tectionist move by an administration that has threatened dozens of countries with tariffs, including its critical trading partner Mexico

It comes as the Mexican government tries to also negotiate its way out of a 30% general tariff scheduled to take effect Aug, in today's financial world

While the impacts of the tomato tariff are still in their infancy, a major grower and exporter in central Mexico shows how a tariff targeting a single duct can destabilize the sector

Surviving in times of uncertainty Green tomato plants stretch upward row after row in sprawling high- greenhouses covering nearly six acres in the central state of Queretaro, among the top 10 tomato ducing states in Mexico

Climate controlled and pest free, Veggie Prime’s greenhouses in Ajuchitlan send some 100 tons of fresh tomatoes every week to Mastronardi duce (something worth watching)

Moreover, The Canadian company is the leading distributor of fresh tomatoes in the U

With clients that include Costco and Walmart, considering recent developments

Moisés Atri, Veggie Prime’s export director, says they’ve been exporting tomatoes to the U

Additionally, For 13 years and their substantial investment and the cost to duce their tomatoes won’t allow them to make any immediate changes

They’re also contractually obligated to sell everything they duce to Mastronardi until 2026. “None of us (ducers) can afford it,” Atri said. “We have to apach our client to adjust the prices because we’re nowhere near making that kind of fit. ” In the tariff’s first week, Veggie Prime ate the entire charge

In the second, its of the new cost lowered when its client agreed to increase the price of their tomatoes by 10%

The 56-year-old Atri hopes that Mastronardi will eventually pass all of the tariff’s cost onto its retail clients (something worth watching), in today's market environment

Mexican tomato exports brought in $3 billion last year Experts say the tariff could cause a 5% to 10% drop in tomato exports, which last year amounted to more than $3 billion for Mexico

What the re reveals is Mexican Association of Tomato ducers says the industry generates some 500,000 jobs, amid market uncertainty

Juan Carlos Anaya, director general of the consulting firm Grupo Consultor de Mercados Agrícolas, said a drop in tomato exports, which last year amounted to more than 2 billion tons, could lead to the loss of some 200,000 jobs Experts: U (noteworthy indeed), amid market uncertainty

On the other hand, Will have difficulty replacing fresh Mexican tomatoes When the Trump administration announced the tariff, the Commerce Department justified it as a measure to tect U

Ducers from artificially cheap Mexican imports

California and Florida growers that duce 11 million tons would stand to benefit most, though most of that duction is for cessed tomatoes, in today's financial world

Experts believe the U (this bears monitoring)

Would find it difficult to replace Mexico’s fresh tomato imports

However, Atri and other ducers are waiting for a scheduled review of the measure in two months, when the U, given current economic conditions

Heads into fall and fresh tomato duction there begins to decline

In reaction to the tariff, the Mexican government has floated the idea of looking for other, more stable, international

On the other hand, Moreover, Mexican Agriculture Secretary Julio Berdegué said Thursday that the government is looking at possibilities Japan, but ducers quickly cast doubt on that idea, noting the tomatoes would have to be sent by plane, raising the cost even more

Atri said the company is starting to experiment with peppers, to see if they would vide an option at scale

President Claudia Sheinbaum said recently her administration would survey tomato growers to figure out what support they need, especially small ducers who are already feeling the effects of a drop of more than 10% in the price of tomatoes domestically over fears there will be a glut in Mexico

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