From United Airlines to Olive Garden, brands turn orange, tying themselves to Taylor Swift’s economic superpowers

Success·MusicFrom United Airlines to O Garden, brands turn orange, tying themselves to Taylor Swift’s economic superpowersBy Michelle ChapmanBy The Associated PressBy Michelle ChapmanBy The Associated Press Taylor Swift loves the color orange.AP Photo/Lewis Joly, FileTaylor Swift’s upcoming album release and her love of all things orange isn’t lost on her fans – or brands that are seeking a ride on what has become an enormous economic tailwind

On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend and NFL football star Travis Kelce to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive

The reason? Swift’s ability to generate buzz and draw dollars

Swift’s tour appearances have become economic events

The singer’s Eras Tour two years ago was the first such tour to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts

Cities and their surrounding areas registered a sizeable economic boost after Swift appeared, with thousands of fans making the pilgrimage and spending money at hotels, restaurants and elsewhere

Companies are no longer waiting to capitalize on Swift’s gravitational pull and orange-themed memes from big brands began rolling out almost immediately

That is because Swift appeared onstage wearing orange numerous times towards the end of her Eras Tour and she discussed her feelings the color on the Wednesday podcast

Numerous corporations, from United Airlines to O Garden, began posting orange hued memes on their own social media accounts soon after the new album was announced

Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart and Netflix did, too

More than a dozen NHL teams ed with posts on social media acknowledging Swift’s new album, both north and south of the border

Even X got in on the action, declaring that it had a new file pic: a glittery orange X

Google is using its engine to celebrate the October release of Swift’s “The Life of a Showgirl.” Users who for “Taylor Swift,” are greeted with a of orange digital confetti, along with a flaming orange heart and the phrase, “And, baby, that’s show for you.” Many, it seemed, saw value in tying their brand to Swift

Swift mentioned during the Wednesday podcast that she had Lasik eye surgery

The X account for LASIK.com wasted no time moting the fortuitous namedrop. “i got LASIK, i have incredible vision,” they posted, accompanied by a of Swift giving a shout out to the cedure on the “New Heights” podcast. “TAYLOR SWIFT EVERYONE (red heart emoji)

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