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Food Imports Are As American As Apple Pie

July 2, 2025
03:47 PM
6 min read
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wealthfood and beverageinternational trademarket cyclesseasonal analysispolicy

Key Takeaways

This week’s Fresh Take features our dispatch from the Summer Fancy Food Show, a look at Mamdani’s pitch for public grocery stores, farm subsidies in the OBBB and more.

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6 min read

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business news

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Published

July 2, 2025

03:47 PM

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Forbes

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wealthfood and beverageinternational trademarket cyclesseasonal analysispolicy

Chloe Sorvino with Brooklyn Delhi founder and CEO Chitra Agrawal, Ori Zohar, CEO and cofounder of Burlap and Barrel, and tariff lawyer Leah ScarpelliBurlap and Barrel Even after walking thousands of steps these past few days in and out of aisles at the Fancy Food Show in New York City, I’m feeling surprisingly energized

And there are many tastes I can’t get out of my head

That includes the lion’s mane broth from organic mushroom farm Two River, Hold The Pickle dill seasoning (works well as a Tajin-style drink rim. ) from a New York City public school teacher, Salad Sprinkles, and smoked maple syrup from Sugar Bob’s

I also sampled dates from Saudi Arabia, matcha from Japan and cheeses from every corner in the world you could imagine

There was wagyu and venison

I also finally tried a fair amount of the crunchy and pistachio-filled Dubai Chocolate, and must admit I’m now fully on board with the trend

There were so many hot sauces, ly with founders dreaming of the 10-times-revenue multiple acquisition of Cholula back in 2020

Most bably won’t get a win that big, but there were several brands with hot sauces I loved tasting and learning more, including the seed-to-bottle condiment maker Springs Fireplace It’s a husband-and-wife run farm out east in The Hamptons, and their fruity flavors Aji Peach and Aji Mango are top sellers

Another standout was Hot N Saucy’s Garlic N Peperoncini

Es I was less excited to see include Panama Blue, which is labeled on its bottle as “Rainforest Spring Water. ” I don’t know all the details of their, but that water should bably stay in the rainforest

I also did some speaking, as a panelist on the Big Ideas Stage to talk the future of private label, as well as a moderator on the main stage on the extremely timely topic of tariffs

On the tariff panel, Ori Zohar, CEO and cofounder of single-origin spice company Burlap and Barrel, explained how his brand sources just 10% of their spices domestically

And that’s simply because there are no U

Farmers who grow staples cinnamon and peppercorns

But there are generations who have mastered the art of farming these spices around the world, in Vietnam, where Burlap and Barrel sources both

Earlier today, Vietnam signed a trade deal with the Trump Administration, agreeing to a 20% tariff instead of the threatened 46% tariff that was set to start later this month

Burlap and Barrel has committed to not raising prices due to tariffs

And exemptions may eventually be possible, especially in cases where there are no domestic alternatives

But there’s a lot that is still getting lost amid all the uncertainty and deal-making chaos

Tariffs are pressuring brands to erase the true origins of key ingredients that have their own authentic histories, and Zohar is not standing for it

He d an impassioned plea for everyone to think quintessential American dishes, apple pie and barbecue

Now imagine that apple pie without cinnamon

And imagine those burgers or shrimp or chicken or ribs without pepper

It’s as American as apple pie to cook with spices from around the world

So as you celebrate the Fourth of July this weekend, consider what your spread would look without any imported ingredients

You might be surprised

Enjoy the long weekend. — Chloe Sorvino This is Forbes’ Fresh Take, which every Wednesday brings you the on the big ideas changing the future of food

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Story Why New Yorkers Voted For Public Grocery Stores: ExplainedNew York City mayoral candidate Zohran Mamdani and New York City Comptroller Brad Lander (left) attend the 2025 New York City Pride March on June 29, 2025 in New York City

Noam Galai/Getty Images From Forbes contributor Errol Schweizer: New Yorkers turned out big time to support mayoral candidate Zohran Mamdani’s plans to open public grocery stores

Here’s why the posal is so, and so viable

The Senate Majority Leader John Thune (R-SD) (C), accompanied by Sen

John Barrasso (R-WY) (L) and Sen

Mike Crapo (R-ID) (R), speaks to reporters off the Senate floor after the Senate passed President Donald Trump's so-called One Big Beautiful Bill Act

Andrew Harnik/Getty Images A Big Beautiful Frenzy: With the Senate’s passing of President Donald Trump’s One Big Beautiful Bill, there’s a lot to unpack

After outrage over a comprehensive public land grab in the West, the sales were removed

But the bill also includes many visions which the Environmental Working Group describes as handing billions to corporate agricultural interests and “dramatically [expanding] farm subsidy loopholes that overwhelmingly benefit wealthy farmers, corporate agriculture, foreign insurance companies and factory farms. ” The bill also includes what Civil Eats is calling “the most significant cuts in history to the country’s largest hunger gram. ” Their report estimates that the changes will “push millions of Americans out of the gram, while other visions in the bill will ly kick as many as 11. 8 million low-income people off of Medicaid and 4. 2 million off of Obamacare insurance plans. ”Tanks, where cultivated chicken is made, are seen at the Eat Just office on July 27, 2023 in Alameda, California

Justin Sullivan/Getty Images Another Lab-Grown Ban: Texas has become the seventh state to ban lab-grown meat, ing Indiana, Mississippi, Montana, Nebraska, Alabama and Florida

A similar bill in the Oklahoma house of representatives died earlier this year, while recent legislation in South Carolina goes the route of requiring clean labeling of any artificial or cell-based duct

Joe Raedle/Getty Images Cracking Egg Prices: Waffle House has its surcharge of 50 cents per egg—a strong sign that egg prices are coming down after soaring amid supply shortages from avian flu

Waffle House serves 272 million eggs a year

Field NotesChloe Sorvino These meatballs from chef Marc Meyer at New York City’s Cookshop, made with La Belle Patrimone heritage chicken, were the best I’ve ever had

Silky, herby, and luxuriously smooth, in a perfectly meatball-y way

Thanks for reading the 149th edition of Forbes Fresh Take

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