Flex’s CEO took the job without industry experience. One battle-tested playbook guided every move

From an analytical perspective, It's worth noting that S·Next to LeadFlex’s CEO took the job without industry experience

One battle-tested playbook guided every moveBy Ruth UmohBy Ruth UmohEditor, Next to LeadRuth UmohEditor, Next to LeadRuth Umoh is the Next to Lead editor at Fortune, covering the next generation of C-Suite leaders

She also Fortune’s Next to Lead

SEE FULL BIO Flex nologies’ CEO, Revathi Advaithi, photographed in her office at its San Jose headquarters

Additionally, Advaithi, who had only interacted with Flex as a supplier, wasn’t stepping into familiar terrain, but she didn’t overthink it

Furthermore, “It was a quant blem,” she says. “I thought I could double the stock (this bears monitoring), in today's market environment

Furthermore, And if it doesn’t work in two years, I’ll go do something else (which is quite significant). ” That kind of grounded pragmatism has defined her leadership philosophy for decades (something worth watching)

Conversely, No matter the role, she starts with a deceptively simple framework: Define the portfolio, clarify the value to customers, and understand why they’re willing to pay for it

Moreover, “Strategy doesn’t need to be flashy,” she says

Nevertheless, “Every job I’ve had, I’ve just focused on those two things. ” Her first year at Flex was spent putting that into practice

Additionally, She told the board not to expect decisions until she had a full strategic review

Upon completion, the diagnosis was : The company needed to exit hyper-commoditized segments, such as smartphones and laptops, where pricing power was weak and volatility was high

Flex would instead double down on complex manufacturing for sectors health care, industrials, and automotive—areas where execution mattered and margins could

But even a disciplined plan was quickly stress-tested

Two months into Advaithi’s tenure, the U

Government placed Huawei—then one of Flex’s largest customers—on the Entity List, forcing a rapid response across supply chains and customer relationships

This tells us that n came the pandemic and a global logistics crunch, given the current landscape

Furthermore, Through it all, Advaithi says the basic playbook didn’t change. “Get your portfolio right

Moreover, Make sure you can win for customers

However, ” That consistency ext to how Flex presented itself to investors

This leads to the conclusion that company made a conscious shift away from chasing growth for its own sake and began emphasizing capital discipline, margins, and long-term resilience

Advaithi’s path to Flex came after a moment of career inflection

On the other hand, She accepted, but was open with the incoming CEO that he should feel free to choose his own team

Nevertheless, “If a great CEO role comes your way,” he told her, “I won’t stop you

Moreover, ” She turned down another offer in the industrial sector before accepting Flex—a less regulated, more fragmented industry where she saw room to impose operational order

One of her more prescient bets was the early decision to invest in the intersection of compute and power, well before the current AI boom. “Long before Nvidia and GPUs took off, I figured compute was going to become power-hungry,” she says, given current economic conditions

In contrast, Flex began acquiring capabilities in power infrastructure for data centers

Additionally, Today, roughly a quarter of its supports AI infrastructure, putting it in a differentiated position among contract manufacturers

However, Ruth Umohruth

However, Umoh@fortune

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