Finance Writers Share Regrets From Prime Days Past
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Three personal finance writers share their biggest Prime Day regrets and the lessons they learned that might help you.
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personal finance
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July 1, 2025
09:57 PM
NerdWallet
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Amazon’s well-known Prime Day sale is back this summer, running July 8-11
As I look back on my previous years covering and shopping the deals, I’ve noticed a pattern: There’s a lot of hype leading up to the sale, but I’m left feeling a bit dissatisfied when it’s over
The blem isn’t always the deals themselves, but how I shop
I’ve let temptation and the fear of missing out get the better of me
And I know I’m not the only one
So, I asked a couple of my fellow personal finance writers to join me in sharing our biggest Prime Day blunders
What is your biggest Prime Day regret
Cordless LED table lampAmanda Barroso: “It was cute for an hour, then it lost its charge
The lamp was not on my list, but I had seen a lot of people in my social media s linking to similar ducts
I wish I returned it but I waited too late and missed the return window
So, now it's sitting in a donate pile waiting to go to my local thrift store. ”Unplanned itemsLauren Schwahn: “Last year, I had my eye on a Yoto Mini audio player for my son’s upcoming birthday
I snagged a starter pack bundle for $63. 99 (a $16 discount) on Prime Day
But I got caught up in browsing other deals
I added on $8 hair clips and a $17 pajama set that I didn’t really need
Spending an extra $25 wasn’t the worst-case scenario, but I could have put that money to better use elsewhere — especially considering one of the clips broke in my thick hair after maybe three uses. ” An expensive soundbarTommy Tindall: “It wasn’t on Prime Day in July, but I spent over $700 on a Sonos soundbar during Amazon’s Prime Big Deal Days in October last year
I was in the market for some kind of TV speaker, but it's not me to spend that much
Amazon dangled a bunch of deals in front of me, I got caught up in the hype of the sale and told myself it was OK to spend hundreds on a random day in October. ”What did you learn
It’s important to prepare for returns
Amanda Barroso: “Just because influencers make something look useful or cute on social media doesn't mean it's true or worth your money
I'm still willing to try some things, but I'm always checking to make sure an item is sold and shipped by Amazon to make for easy returns
And I'm keeping the packaging for items this for a couple of weeks just to be sure. ”Sticking to a list is best
Lauren Schwahn: “A discount alone isn’t a good enough reason to buy something
If an item isn’t on my list, it bably doesn’t belong in my cart
And if I’ve never heard of the brand before, it’s bably best to avoid it
I’ve had my fair of quality issues with impulse buys
This year, I’m going to focus on items that I truly need and ignore the deals that Amazon throws my way. ”It’s easy to let excitement cloud your judgment
Tommy Tindall: “I'm just as impressionable and influenced by hype as everyone else
I hated myself for spending that much on one item, and had that thing back in the box not even an hour after I had opened it and set it up
I sent the soundbar back mptly, and decided not to let a made-up sale holiday incite unnecessary overspending again. ”How to avoid regrettable choices this Prime Day Buyer’s remorse happens to the best of us
But with a little preparation, you might be spared this year
Here’s what you can learn from our past missteps:Don’t shop just because there’s a sale
It’s hard not to get sucked into Prime Day and competing sales
But there’s no shame in sitting them out if you don’t need anything right now
If you are going to check out the sales, come prepared
Plan out what to buy ahead of time, and consider saving the items you want in your shopping cart
This can reduce the temptation to browse on sale day
Set a budget for impulse buys
If you don’t want to give up browsing the deals entirely, set a spending limit just for spontaneous purchases
Pick an amount you’d be comfortable parting with if you’re unable to make a return
Read duct pages carefully
Check out item descriptions, specs and reviews to better set expectations
Look for shipping and return policy details, too
Stick to reputable brands, when possible, and vet third party sellers carefully
The authorLauren SchwahnLauren is a personal finance writer at NerdWallet
Her work has been by USA Today and The Associated Press
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