Eventbrite’s CEO is using AI to analyze personality compatibility with colleagues— it helps her decide who to promote and hire
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Hartz credits AI with helping her identify development gaps, improve coaching, and make more consistent decisions—enabling the company to cut reliance on expensive recruiting firms.
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July 18, 2025
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Fortune
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Re suggests that What stands out here is Success·Artificial IntelligenceEventbrite’s CEO is using AI to analyze personality compatibility with colleagues— it helps her decide who to mote and hireBy Eleanor PringleBy Eleanor PringleReporterEleanor PringleReporterEleanor Pringle is an award-winning reporter at Fortune covering news, the economy, and personal finance
Eleanor previously worked as a correspondent and news editor in regional news in the U
She her journalism training with the Press Association after earning a degree from the University of East Anglia
SEE FULL BIO Eventbrite CEO Julia Hartz
Courtesy of EventbriteEventbrite CEO Julia Hartz tells Fortune she uses AI to complement her emotional judgment in hiring and motion decisions, leveraging personality tests and data-driven insights to reduce bias and better understand team dynamics
She credits AI with helping her identify development gaps, imve coaching, and make more consistent decisions—enabling the company to cut reliance on expensive recruiting firms
Fears are rife that AI will be the reason for job losses, but one CEO is doing precisely the opposite—she’s using it to figure out who she should be hiring and moting (something worth watching)
Many of her contemporaries, Eventbrite’s CEO Julia Hartz is embracing emerging nology for the efficiencies and insights it can offer
She’s also using it to balance her emotional, human reactions with the rationality of
Hartz founded the events management and ticketing with her husband Kevin, and the company’s founding nical architect Renaud Visage in 2006
The company now has a market cap of more than $225 million
Hartz took over the top job from her spouse in 2016, as the pair had agreed to switch roles after 10 years of running the company (quite telling)
With the Hartz family treating the a sibling to their daughters, teamwork and emotional investment has been built into the DNA of the brand
Moreover, But with AI rapidly imving seemingly by the day, Hartz is using the nology to match the “human emotional mind” with relatively unbiased decision-making
However, Hartz explained she’s utilizing AI through personality tests, preferring the Hogan method to establish how complementary her style is with teammates and candidates
Nevertheless, Speaking to Fortune in an exclusive interview in London, Hartz explained: “The Hogan series is pretty in depth, and is how you react to certain landscapes shifting, in light of current trends
And then I’m actually able to draw a through line between my Hogan test to a candidate’s Hogan, and using AI can assess the places where it’s going to cause friction, and where are we not going to show up great together
Moreover, Nevertheless, ” Of course, one of the major questions AI at present is how accurate its results are, and how much of the inputter’s assumptions it absorbs in its analysis
That being said, studies have demonstrated that AI can draw fairly accurate conclusions personality traits—to some extents even more so than a person’s family and friends
At the same time, Even a decade ago, before most people had even heard the phrase ‘large language model’, reers at the University of Cambridge and Stanford University discovered AI could draw very accurate personality conclusions an individual based on their digital foot, given current economic conditions
Indeed, using Facebook ‘s’ alone, the AI reached judgements similar to those of the individual’s nearest and dearest, with the milestone being described as an “emphatic demonstration” that the nology could discover an individual’s psychological traits through data analysis alone (something worth watching)
While accuracy when it comes to relationship analysis may lie in the “eye of the beholder,” Hartz adds, it’s been incredibly beneficial in helping her overcome certain habits, she explained: “When you think how you relate to other people, I actually see that there’s a big opportunity here to not judge a book by its cover, to actually not be biased, based on ‘I this person, given the current landscape. ’ There’s a really interesting way to relate to people in a much deeper way, given the current landscape. ” Identifying mentoring gaps At present, Hartz is using AI as a tool to help assess people for different roles and see where she can help develop them, as opposed to incorporating it more widely into her everyday decision-making at the San Francisco-based company, in light of current trends
She explained: “It’s mostly how I’ve chosen the people I’ve hired as of late, or the people that I’ve asked to step up into roles, and the insights that I have what I’m asking them to do and and how they’ll show up (noteworthy indeed) (an important development)
Nevertheless, “And then it’s also where I can help coach them—so much being a good coach or mentor is assessing where the gaps might be, but also one of the things with managers is the missed expectations, particularly at the CEO level. “So I’m really curious how to reverse engineer the expectation to the skills and the personality of the person to help figure out how to intentionally develop them to that place where they can meet that expectation. ” But the tool also helps Hartz with more consistent decision-making, she explained: “It gives me a different perspective that is not based on how I’m feeling that day or my last interaction with that person
Market analysis shows has totally opened the aperture of human potential
Furthermore, ” While the CEO added she is using AI in many different ways to automate “little things that frustrate me”, Hartz may not be taking her AI usage as far as peers
Nevertheless, A study released earlier this year found that 74% of executives are more confident asking AI for advice than colleagues or friends, according to re by SAP, a data and software company (this bears monitoring)
But these leaders are putting their faith even more fully in the hands of the bots, with 38% saying they trust AI to make decisions for them, and 44% deferring to the nology’s reasoning over their own insights
AI “gives me a different perspective”, said Hartz, and poses questions “how I think “how I should think human potential differently, which is very interesting because it’s a robot. ” Indeed, Eventbrite’s experiments with AI in this sense have ved so useful the no longer needs enterprise licenses for “fancy recruiting firms”, added Hartz, because she can see the results of this re herself
On the other hand, “It’s not inaccessible, and I think recruiting firms are definitely on the chopping block in terms of industries that will get disrupted [because of AI],” added Hartz
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