
Even the tooth fairy is cutting back. The average price per tooth in America just saw its biggest drop in 27 years
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For the first time since 2000, the S&P index has outperformed the Tooth Fairy Index.
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personal finance
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August 15, 2025
03:42 PM
Fortune
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Finance·FinanceEven the tooth fairy is cutting back
The average price per tooth in America just saw its biggest drop in 27 yearsBy Chris MorrisBy Chris MorrisContributing WriterChris MorrisContributing WriterChris Morris is a contributing writer at Fortune, covering everything from general news to the game and theme park industries.SEE FULL BIO American kids are getting a raw deal from the Tooth Fairy lately.Elva Etienne—Getty ImagesThe tooth fairy is paying 14% less than they did last year, marking the biggest decline in 27 years
The average child received $5.01 per tooth in the U.S., which was the lowest amount of any tracked country
Times are tight for the mythical beings of childhood
Santa Claus will ly be bringing fewer toys this holiday season, as tariffs and economic uncertainty make his helpers more budget conscious
Now, even the tooth fairy is cutting back
Delta Dental, for the past 27 years, has been tracking how much the tooth fairy leaves under children’s pillows as they lose teeth
And the most recent study shows an average price per tooth of $5.01 in the U.S
That’s a 14% decline from last year’s $5.84—the biggest on record
In addition, the tooth fairy isn’t giving additional gifts as frequently
Last year, 21% of kids said they’d received “something else” along with the cash
This year, that number has fallen to 16%. “Since 1998, Delta Dental has tracked Tooth Fairy giving as a timely reminder for families that good oral health is an essential part of a child’s overall well-being,” Delta Dental wrote in a press release
The 2025 drop also means that for the first time since 2000, the S&P index has outperformed the Tooth Fairy Index (of rises and drops in the amount left per tooth)
This marks the first year the real-world market has outperformed the tooth fairy
Tooth prices have still seen big gains in the 21st Century
In 2000, a tooth went for a little less than $2, meaning it has seen a gain of more than 150% in that time
Curious what the tooth fairy pays in other countries? (Spoiler: Kids in other countries are doing better than American children.) Here’s the current average
Japan – ¥ 752 ($5.12) Ireland – € 4.80 ($5.62) Spain – € 4.80 ($5.62) England – £ 3.97 ($5.39) Canada – $ 7.13 ($5.17) Brazil – R$ 28.68 ($5.31) Costa Rica – ₡ 2535.44 ($5.02) Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world
Explore this year's list.
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