English Premier League integrates Microsoft AI into fan app in new 5-year deal
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The English Premier League and Microsoft announced a new partnership that infuses AI into the league's app, website and fantasy sports platform.
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July 1, 2025
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The English Premier League and Microsoft announced a new partnership that infuses AI into the league's app, website and fantasy sports platform
With Microsoft AI, fans will be able to access s, and stats dating back to the league's founding in 1992
Under the partnership, Microsoft is also becoming the league's cloud computing partner
In this articleMSFT your favorite stocksCREATE FREE ACCOUNTKobbie Mainoo of Manchester United during the Premier League match between Manchester United FC and Aston Villa FC at Old Trafford on May 25, 2025 in Manchester, England
Alex sey | Getty ImagesThe English Premier League is bringing artificial intelligence to the soccer pitch through a new partnership with Microsoft
The five-year agreement will integrate Microsoft's Copilot AI into the English Premier League app, offering fans access to more than 300,000, 9,000 s and statistics from the league dating back to its founding in 1992
Future iterations of the nology will translate text and audio into a user's native language and will enhance the digital Fantasy Premier League offerings
Terms of the agreement were not disclosed. "This partnership will help us engage with fans in new ways — from personalized content to real-time match insights," Richard Masters, English Premier League CEO, said in a news release
The English Premier League is widely seen as the most prestigious soccer organization in the world and is the most-watched, airing matches in 189 countries and reaching 900 million s globally, according to the league. "By leveraging our secure cloud and AI nologies — including Azure AI Foundry Services with Azure OpenAI, Microsoft 365 Copilot, and Dynamics 365 — we will transform how football is experienced, dered, and managed on and off the field," Judson Althoff, executive vice president and chief commercial officer at Microsoft, said in a statement
Under the partnership, Microsoft is also becoming the league's cloud computing partner after a previous contract with Oracle
The English Premier League season begins Aug
Before that, fans can watch the Premier League Summer Series, a tournament of "friendly," or exhibition, matches, from July 26 to Aug. 3 in the U
The first matches will be held at MetLife Stadium near New York City with Everton facing AFC Bournemouth and Manchester United facing West Ham United
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