
Duolingo CEO admits his controversial AI memo ‘did not give enough context’ and insists the company never laid off full-time employees
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After receiving backlash from a staff memo posted on LinkedIn, Duolingo CEO is clarifying that full-time roles are safe.
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August 18, 2025
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Success·Artificial IntelligenceDuolingo CEO admits his controversial AI memo ‘did not give enough context’ and insists the company never laid off full-time employeesBy Jessica CoacciBy Jessica CoacciSuccess FellowJessica CoacciSuccess FellowJessica Coacci is a reporting fellow at Fortune where she covers success
Prior to joining Fortune, she worked as a ducer at CNN and CNBC.SEE FULL BIO After receiving backlash from a staff memo posted on LinkedIn, Duolingo CEO is clarifying that full-time roles are safe Bloomberg / ContributorBillionaire Duolingo CEO Luis Von Ahn has a message for his employees: he doesn’t want to lay them off
After receiving backlash this April for a staff memo posted on LinkedIn detailing the company’s “AI first” strategy, the leader clarified that the $16.8 billion language app doesn’t plan to fire full-time staffers
Instead, its contractors will fluctuate based on the company’s needs, while its salaried staffers get more done thanks to AI
After Duolingo received backlash to its “AI-first” staff memo posted on LinkedIn this April—conjuring worries of mass layoffs— the company’s CEO Luis Von Ahn is setting the record straight
Now, the executive has doubled down that he doesn’t intend to “lay off humans.” “This was on me
I did not give enough context,” Von Ahn told The New York Times in a recent interview when asked the controversial memo. “We’ve never laid off any full-time employees
We don’t plan to.” Just three months ago, the language learning platform with over 100 million users emphasized having to “move with urgency,” outlining a grand plan to achieve the goal of being an “AI-first” company
The strategy included a gradual reduction in contractors to “do work that AI can handle,” and increasing headcount only if “a team cannot automate more of their work.” Von Ahn insisted that the AI-first memo did not draw scrutiny from Duolingo staffers—but that onlookers were quick to take up arms online
The CEO also added that this change is nothing new: “From the beginning, we’ve had contractors that we use for temporary tasks, and our contractor force has gone up and down depending on needs.” Von Ahn added that said work will ly change in the next five years because of AI—but again that that doesn’t mean staff cuts at Duolingo. “What will bably happen is that one person will be able to accomplish more, rather than having fewer people,” he said
Now, Duolingo has even started encouraging staff to use AI weekly on Fridays—an activity he called “f-r-A-I-days.” During that time, Duolingo teams are allowed to “experiment on how to get more efficient in using AI,” Von Ahn added
AI displacement in the workplace Duolingo isn’t the only company trimming its outsourced and contractor roles as AI takes over routine work
In mid-July, ScaleAI laid off apximately 500 contractors—more than double the 200 full-time staffers who were let go
According to MIT’s State of AI in 2025 report, AI is primarily displacing offshore roles, not domestic full-time jobs
According to the reporting, automating outsourcing has a $2 million to $10 million return on investment
And while 3% of jobs could currently be replaced by AI, MIT told Axios that that figure could rise to nearly a third of all jobs in the longer term
And while Duolingo insists it won’t cut full-timers, not every company has taken that apach
Enterprise software powerhouse Ignite laid off 80% of its staff because they weren’t adapting to AI fast enough—and its CEO says he’d do it again today. “In early 2023, we saw the light,” Ignite CEO Eric Vaughan told Fortune, adding that he believed every company was facing a crucial inflection point around adoption of artificial intelligence. “Now I’ve certainly morphed to believe that this is every company, and I mean that literally every company, is facing an existential threat by this transformation.” Introducing the 2025 Fortune Global 500, the definitive ranking of the biggest companies in the world
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