Dodge unveils additions to 2026 muscle car lineup: 'It's about choice'

A Jailbreak Custom Color gram will allow select Dodge customers to paint their Durango SRT Hellcat Jailbreak in nearly any color imaginable, including Stryker Purple (shown at rear).Courtesy: DodgeStellantis subsidiary Dodge announced two new muscle cars on Friday, flexing its 2026 model year lineup and touting customization options for its customers.The 2026 Dodge Durango SRT Hellcat Jailbreak is a new three-row muscle SUV featuring a 710-horsepower Hemi V-8 engine

It will also be available as a two-door coupe or four-door sedan."This next generation Charger lineup ders the most horsepower and most torque of any muscle car in its class, the widest body of any car in the industry, an award-winning interior, and, perhaps most important, what our customers have told us they want: the power to choose what fuels them," said Dodge CEO Matt McAlear in a statement.The launches come as Stellantis has been trying to recover from financial issues

New CEO Antonio Filosa last week on the automaker's earnings call teased that the company would be bringing back nameplates that had been discontinued in the U.S. and launching new ducts in an effort to reconnect with customers.The announcement adds the Jailbreak customization feature to Dodge's previously announced 2026 model year Durango lineup

It also builds on the existing Charger lineup, which includes all-electric offerings through the Charger Daytona

The new muscle cars join Dodge's offerings one day before the 10th anniversary of the automaker's "Roadkill Nights" drag racing event, which attracts tens of thousands of people in Pontiac, Michigan.McAlear said during the media event that U.S. sales for the existing Durango rose more than 50% from the first quarter of 2025 to the second quarter

Retail sales for the Durango were up 47% over the first half of 2024, he added.2026 Dodge Charger models, including (clockwise from front) the SIXPACK-powered Dodge Charger Scat Pack Plus in Peel Out, all-electric Dodge Charger Daytona Scat Pack Plus in After Dark, SIXPACK-powered Dodge Charger R/T Plus in Bludicrous and all-electric Dodge Charger Daytona Scat Pack Plus in Triple Nickel.Courtesy: Dodge'It's choice'McAlear told reporters last week that the 2026 lineup is meant to meet customers where they are and meet the demands of the market at large."It's all options and giving every customer what they need and a configuration they want

It's choice," McAlear said at a media event last week.Dodge's lineup build-out comes as automakers are grappling with changing policies surrounding electric vehicles under the Trump administration.McAlear said several months ago, he believed there would be a 30% industry-wide EV mix

But now, given changing EV policies, he said he doesn't see that number being higher than 20% for a while."While regulatory standards will always move and attitudes around EVs will continue to evolve, we know one thing that doesn't change: people's desire for performance," McAlear said during the media event.In terms of pricing, the 420-horsepower Charger R/T will be available starting at $49,995

The 550-horsepower Charger Scat Pack will cost $54,995, while the all-electric two-door Charger Scat Pack has a price tag of $59,995.Dodge is putting together pricing for the SRT Hellcat and the Jailbreak customization access, McAlear said.Ordering will open this month for some options, but Dodge said other customizations will become available in the first half of 2026.Don’t miss these insights from CNBC Nvidia gets price target hike from Goldman Sachs ahead of earningsA bearish 'double top' pattern just formed in the Dow