
‘DEI’ as a dirty word: Companies are saying a lot less about diversity and equity in public filings
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Use of the word “DEI” declined 68% from 2024 to 2025 in the major filings of the largest U.S. public companies. Words like words “diversity,” “racial,” and “gender” didn't fare so well either.
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August 18, 2025
12:59 PM
Fortune
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s·Fortune CHRO‘DEI’ as a dirty word: Companies are saying a lot less diversity and equity in public filingsBy Kristin StollerBy Kristin StollerEditorial Director, Fortune MediaKristin StollerEditorial Director, Fortune MediaKristin Stoller is an editorial director at Fortune focused on expanding Fortune's C-suite communities.SEE FULL BIO Use of the word “DEI” declined 68% from 2024 to 2025 in the major filings of the largest U.S. public companies
Words words “diversity,” “racial,” and “gender” didn't fare so well either
Morsa Images—Getty ImagesGood morning! The DEI as a dirty word trend continues
A new report from The Conference Board shows a sharp decline in usage of the words “diversity,” “racial,” “gender,” or “DEI” in corporate filings of the largest U.S. public companies
More than a third of S&P 100 companies have stopped using the term “equity” altogether
And use of “DEI” declined 68% from 2024 to 2025 in the major filings of S&P 500 companies, according to the report
The study was based on an analysis of public companies’ 2025 Form 10-Ks, the legally required annual reports that vide a summary of a company’s financial performance and operations
It’s not surprising at a time when many large companies have announced rollbacks of their DEI grams in response to President Donald Trump’s recent executive orders
I’ve heard from many C-Suite executives who’ve wondered whether keeping these initiatives—many enacted in response to the murder of George Floyd and the nationwide racial reckoning that ed in 2020—opened them up to heightened legal risk
Even if some companies are continuing their diversity and equity efforts, they’re less ly to trumpet that on their 10-K form, said Ani Huang, senior executive vice president of the HR Policy Association, a nonfit public policy organization. “If in the current environment, it’s something that could actually wind up harming the company or putting a target on their back or triggering political consequences that are not in line with what the actual goal is, they just won’t use that disclosure,” she explained
Reports of workforce demographic data, which many U.S. public companies have voluntarily disclosed in recent years, have also fallen
The of companies disclosing data on women in management dropped by 16%, and those reporting the overall of women in their workforce fell by 14%
Board diversity disclosure fared similarly
Companies choosing to disclose the gender of individual board directors declined by 22%, while those disclosing the race or ethnicity of individual board directors declined by 20%, according to the report
But Huang says that just because companies are no longer disclosing diversity data doesn’t mean they’ve decided to abandon DEI goals entirely. “I think that companies remain focused on building these inclusive, high-performing workplaces,” she said. “It has nothing to do with
It’s how they find and keep the best talent, and they’re going to continue to do that
They’re focused on meritocracy.” But, she adds, “In today’s environment, we’ve just found the most effective way to continue this work on a legal basis is by doing it quietly.” Kristin StollerEditorial Director, Fortune Mediakristin.stoller@fortune.comAround the TableA round-up of the most important HR headlines.Mothers of young children are leaving the workforce in droves, thanks to return-to-office mandates and federal layoffs
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Despite increasing return-to-office mandates, a survey found that not many CEOs actually go into the office five days a week. —Orianna Rosa RoyleThis is the web version of Fortune CHRO, a focusing on helping HR executives navigate the needs of the workplace. to get it dered free to your inbox.
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