
Deep inside U.S. economy, more sticker prices start going up due to tariffs, and inventory is headed down
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Across U.S. distribution networks, inside retail and manufacturing warehouses, there's a widespread move to adjust prices higher due to tariffs.
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real estate
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June 27, 2025
04:52 PM
CNBC
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The inflation data came in hotter than expected, and Nike warned in its earnings on Thursday that prices will be going higher due to tariffs
Retail and manufacturing distribution chains, inventory has started to be re-ticketed with higher prices, by between 8%-15%, according to ITS Logistics, including for apparel and consumer duct goods
The footwear industry says it expects prices to rise by between 6% and 10%
Albany Times Union/hearst Newspapers | Hearst Newspapers | Getty ImagesOn the surface of the U
Economy, prices are higher
The inflation data out on Friday from the government showed a bigger uptick than forecast
On Thursday, Nike said it took a $1 billion hit due to tariffs and the fact that price increases have yet to be implemented
Economy, within distribution networks that manage inventory, there are fewer items overall due to the trade war, but more goods on which sticker prices are going up. "We are now seeing multiple customers increasing pricing," said Ryan Martin, president of distribution and fulfillment for ITS Logistics
While price are placed on items at the manufacturer, Martin said over the past month his company has started re-ticketing "millions of units of ducts for many customers," items ranging from apparel to consumer ducts in the warehouse being prepped for eventual dery or immediate transport to stores
Depending on the duct, price increases range from 8%-15%, he said. "This is creating additional inflation," Martin said
It is happening in e-commerce as well, he said, though the price change is reflected online, not on the duct
A new survey from the Footwear Distributors and Retailers of America for Q2 shows 55% of respondents expect their average retail price to rise between 6%-10% in 2025 as a result of tariffs
Martin says the last time he saw this amount of re-ticketing was during the pandemic, and it was much higher then. "Everything was getting more expensive at that time, transportation, labor and quantities of duct," he said. "We saw increases across all ducts, including food and beverage," he said. "Re-ticketing was between 30%-40%. "It's not just higher prices but less inventoryWith current concerns trade uncertainty and consumer softness, retailers and manufacturing clients are managing inventory by shrinking SKU counts and importing fewer SKUs they are keeping
The Bureau of Economic Analysis reported that gross domestic duct shrank by 0. 5% in the first quarter of 2025. "The overall inventory foot is smaller," said Martin. "You are looking at three months of inventory on hand now versus six. "Supply chain data from the warehouse sector and the growing number of empty shipping containers at ports are pointing to a more mild peak season (the summer buildup of inventory for the back-to-school and holiday shopping periods)
Warehouse inventory levels are down 6% month over month, according to the Logistics Managers' Index
Comparing readings from the first half of June to later in the month, growth in inventories started to slow down, which suggests that an increase in early June was temporary, according to Zachary Rogers, associate fessor of supply chain management at Colorado State University. "Because of how long it takes inventories to move through systems, we haven't seen any big shifts in transportation yet," said Rogers. "Warehouse capacity did move from mild contraction to mild expansion. "The data for the full month of June is not in yet, but Rogers said it is highly unly the results would change in any meaningful way. "We're far enough along that we basically know where they'll end up," he said
Rogers explained the mild expansion seen earlier in the month was consistent with the containers that were cessed at the ports
Importers have been hesitant to pull forward full ocean freight orders because of the tariffs
The 50% tariff on Chinese goods is still too high for many retailers, even after a recent pause in higher tariffs President Donald Trump has threatened on Chinese goods
The West Coast ports are now seeing a small bump in containers starting to arrive for the holidays
But based on the Port of Los Angeles Optimizer, which tracks the ocean trade destined for the Ports of Los Angeles and Long Beach, July imports will be lower than July 2024. "This is notable because July moving into August is when we would expect to see the numbers going up," Rogers said
On the East Coast, the situation is different
The Port of New York and New Jersey, the largest port on the East Coast, released its May monthly container data on Thursday, showing the port cessed 774,698 twenty-foot equivalent units, or TEUs. "The tariffs are certainly not going to impact us anywhere near as much as they are going to be on the West Coast because we don't depend on China as much as our West Coast counterparts," Bethann Rooney, director of the Port of New York and New Jersey, told CNBC. "We've already seen an increase in volumes from Europe, Southeast Asia, India and Vietnam
I don't anticipate a significant surge in July, but we are going to see strong volumes. "But Rooney added the shift is relatively small as far as rerouting of supply chains sourcing in Europe and Southeast Asia. "We are seeing maybe a 1% change year over year," she said. "Cumulatively, it makes an impact
But we're certainly not seeing a tremendous change in routing, although it is that many beneficial cargo owners [U
Companies] are changing their sourcing or diversifying their sourcing. "Empty shipping containers sit at ports longerAnother leading indicator of future freight orders is the movement of empties
Empty container trade is necessary to keep the flow of exports moving
CNBC analysis of empty containers shows there is no rush of empties leaving the Ports of Los Angeles and Long Beach to go back to be refilled
During the pandemic, empties were a priority to return to Asia so they could be refilled and exported back to the United States. "The fact that so many empty containers are still sitting at the ports also suggests that importers are not expecting our normal August-September peak season," Rogers said
Trucking and warehousing will see some activity at the wholesale/distribution level throughout Q3, thanks to the wave of goods coming into the ports, with those goods eventually moving to retailers in September and October
But Rogers added, "At this point, though, it seems highly unly that we will see a normal peak season. ""Even at present inventory levels, we already have a ton of inventory on hand, and with the tariffs that are still in place, I would expect that imports, particularly those related to manufacturing, will be lower than what we would have expected at the beginning of the year," he said
Another warning sign is a dramatic fall in the ocean freight rate average on the trans-Pacific route from the Far East to the U
West Coast since an earlier spike in June
Average spot rates have plummeted from the Far East to the U
West Coast by 39% since June 1, according to Peter Sand, chief shipping analyst at Xeneta. "The Transpacific into U
West Coast is the key battleground for carriers when it comes to China exports, so spot rates have fallen harder and faster as they prioritized bringing capacity back onto this trade in the immediate aftermath of the lowering of 145% tariffs," he said
Sand said it is only a matter of time before shippers do the same on the U
East Coast, and spot rates begin to fall sharply there as well
This pullback in orders is being closely watched by economists
Oxford Economics wrote in a recent note that on the import side, consumer goods continued to trend lower with a $4. 3 billion decline after the $33 billion fall in April. "This was partially offset by a gain in autos, while other were mostly unchanged
We expect imports will trend lower over the course of the year as effective tariff rates remain elevated and the economy slows," it stated. "Indecision is the best decision right now with shippers because of all the tariff talk," Martin said. "No one knows what will happen tomorrow or understands the cost structure
It's better to have lean inventories in this case," he added
Correction: Warehouse inventory levels are down 6% month over month, according to the Logistics Managers' Index
An earlier version of this article misstated the name of the index
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