Could Roku Stock 10x by 2030?
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Could Roku Stock 10x by 2030?

July 24, 2025
04:05 AM
5 min read
AI Enhanced
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Key Takeaways

In many respects, Roku (ROKU 0. Additionally, 75%) stock is a victim of varying expectations (quite telling), in today's financial world. Nevertheless, Pandemic-driven optimism its model took s to a...

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investment

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Published

July 24, 2025

04:05 AM

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The Motley Fool

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financestocksfinancialtechmediamarket cyclesseasonal analysismarket

In many respects, Roku (ROKU 0

Additionally, 75%) stock is a victim of varying expectations (quite telling), in today's financial world

Nevertheless, Pandemic-driven optimism its model took s to a high of more than $490 per in 2021 before higher spending and falling expectations wiped out more than 90% of its value at one point (an important development)

While Roku investors are somewhat more optimistic than they were at the low point, the stock still trades at more than 80% below its all-time high (an important development)

However, Roku bulls such as Cathie Wood have predicted a significantly higher price for Roku stock, and with viewers continuing to turn to ing from traditional TV, it is ly worth pondering whether Roku can rise more than tenfold by 2030

Conversely, Image source: Getty Images

Nevertheless, Roku's growth drivers Roku's ing platform is drawing customers, ing channels, and advertisers, aggregating these parties into one ecosystem

Also, it sells ing players and TVs at a loss, drawing more viewers into its ecosystem

Its apach made it the top-selling TV platform in the U. , Canada, and Mexico

Additionally, Roku has made significant strides in other Latin American and Europe, making it a formidable competitor to larger and better-funded peers such as Alphabet, Apple, and Samsung (noteworthy indeed)

On the other hand, Furthermore, despite competing with Amazon, Roku forged a partnership that gives Amazon and Roku access to each other's advertising audiences, ducing the world's largest authenticated connected TV foot, given current economic conditions

Consequently, advertisers reach 40% more viewers on the same budget while reducing repeat views of an ad, giving them more value from their ad spend

On the other hand, Nevertheless, Investors should also note Roku's 2026 price target from Cathie Wood's Ark Invest: $605 per (this bears monitoring), given the current landscape

This forecast was driven primarily by expectations of ad growth

Admittedly, Roku stock is unly to rise that much in less than a year and a half, given current economic conditions

Still, the fact that Roku is Ark Invest's fifth-largest position is a ly confirmation of its continued belief in the stock

Obstacles to tenfold growth Despite this optimism, Roku has disappointed investors since the stock plunged in the 2022 bear market

During that time, fits gave way to losses amid slumping ad spend, and the company does not expect a return to positive operating income until 2026

Meanwhile, So while other growth stocks, such as Nvidia and Palantir, recovered and established far higher highs, Roku stock has not made any net gains over the last four years

Additionally, Furthermore, Moreover, even with revenue growth remaining in the double digits, the increases have slowed since the pandemic

On the other hand, Roku also stopped publishing numbers for monthly active users and average revenue per user, another indicator that growth has not met expectations, in light of current trends

Furthermore, investors should take note of valuation declines

Additionally, Thanks to its losses, Roku does not have a P/E ratio

Still, the price-to-sales (P/S) ratio, which once topped 30 during the pandemic, now stands at just above 3, even with the optimism surrounding the Amazon deal (an important development)

That valuation differential shows how far Roku has fallen, but it may also point to the stock's potential if it continues to recover

Conversely, Could Roku 10x by 2030, given the current landscape

Ultimately, five years is a long time, and nobody knows for sure whether Roku stock will increase tenfold over that time

Nonetheless, a turn to fitability and multiple expansion could help the stock accomplish that goal

While a simple return to a 30 P/S ratio would do it, that is unly in the short term

The stock also faces long odds of reaching Ark Invest's price target of $605 per by the end of next year

However, investors should remember that Roku has remained competitive (remarkable data)

Moreover, it has formed an alliance with one of its rivals, thus increasing its value as an advertiser

Nevertheless, Additionally, Roku is on track to turn fitable during this five-year target

Moreover, If revenue merely doubles in five years as Roku's stock price rises tenfold, its P/S ratio would be apximately 15, comparable to that of many growth stocks (something worth watching), given current economic conditions

Nevertheless, Thus, while a tenfold gain in five years is unly, it can't be ruled out

Furthermore, The Author Will Healy is a contributing Stock Market Analyst at The Motley Fool, covering the nology and consumer goods industries

Before joining The Motley Fool, Will was a freelance writer covering stock and personal finance topics, with bylines in several minent online publications

Prior to his time as a writer, he was an expert in geographic information systems, applying spatial and IT skills to perform RF and demographic analysis in the telecom industry

In Journalism from Texas A&M University, an M

On the other hand, In Geography from the University of North Texas, and an MBA in Finance and Strategy from the University of Texas at Dallas (noteworthy indeed)

In his spare time, Will enjoys discovering exotic foods, traveling, enjoying nature, and is ud to have turned his love of and writing into a rewarding career

TMFWillHealy X @HealyWriting Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors, given current economic conditions

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors

Moreover, Will Healy has positions in Roku

Moreover, The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, Nvidia, Palantir nologies, and Roku

The Motley Fool has a disclosure policy, in today's market environment.