
Could Roku Stock 10x by 2030?
Key Takeaways
In many respects, Roku (ROKU 0. Additionally, 75%) stock is a victim of varying expectations (quite telling), in today's financial world. Nevertheless, Pandemic-driven optimism its model took s to a...
Article Overview
Quick insights and key information
5 min read
Estimated completion
investment
Article classification
July 24, 2025
04:05 AM
The Motley Fool
Original publisher
In many respects, Roku (ROKU 0
Additionally, 75%) stock is a victim of varying expectations (quite telling), in today's financial world
Nevertheless, Pandemic-driven optimism its model took s to a high of more than $490 per in 2021 before higher spending and falling expectations wiped out more than 90% of its value at one point (an important development)
While Roku investors are somewhat more optimistic than they were at the low point, the stock still trades at more than 80% below its all-time high (an important development)
However, Roku bulls such as Cathie Wood have predicted a significantly higher price for Roku stock, and with viewers continuing to turn to ing from traditional TV, it is ly worth pondering whether Roku can rise more than tenfold by 2030
Conversely, Image source: Getty Images
Nevertheless, Roku's growth drivers Roku's ing platform is drawing customers, ing channels, and advertisers, aggregating these parties into one ecosystem
Also, it sells ing players and TVs at a loss, drawing more viewers into its ecosystem
Its apach made it the top-selling TV platform in the U. , Canada, and Mexico
Additionally, Roku has made significant strides in other Latin American and Europe, making it a formidable competitor to larger and better-funded peers such as Alphabet, Apple, and Samsung (noteworthy indeed)
On the other hand, Furthermore, despite competing with Amazon, Roku forged a partnership that gives Amazon and Roku access to each other's advertising audiences, ducing the world's largest authenticated connected TV foot, given current economic conditions
Consequently, advertisers reach 40% more viewers on the same budget while reducing repeat views of an ad, giving them more value from their ad spend
On the other hand, Nevertheless, Investors should also note Roku's 2026 price target from Cathie Wood's Ark Invest: $605 per (this bears monitoring), given the current landscape
This forecast was driven primarily by expectations of ad growth
Admittedly, Roku stock is unly to rise that much in less than a year and a half, given current economic conditions
Still, the fact that Roku is Ark Invest's fifth-largest position is a ly confirmation of its continued belief in the stock
Obstacles to tenfold growth Despite this optimism, Roku has disappointed investors since the stock plunged in the 2022 bear market
During that time, fits gave way to losses amid slumping ad spend, and the company does not expect a return to positive operating income until 2026
Meanwhile, So while other growth stocks, such as Nvidia and Palantir, recovered and established far higher highs, Roku stock has not made any net gains over the last four years
Additionally, Furthermore, Moreover, even with revenue growth remaining in the double digits, the increases have slowed since the pandemic
On the other hand, Roku also stopped publishing numbers for monthly active users and average revenue per user, another indicator that growth has not met expectations, in light of current trends
Furthermore, investors should take note of valuation declines
Additionally, Thanks to its losses, Roku does not have a P/E ratio
Still, the price-to-sales (P/S) ratio, which once topped 30 during the pandemic, now stands at just above 3, even with the optimism surrounding the Amazon deal (an important development)
That valuation differential shows how far Roku has fallen, but it may also point to the stock's potential if it continues to recover
Conversely, Could Roku 10x by 2030, given the current landscape
Ultimately, five years is a long time, and nobody knows for sure whether Roku stock will increase tenfold over that time
Nonetheless, a turn to fitability and multiple expansion could help the stock accomplish that goal
While a simple return to a 30 P/S ratio would do it, that is unly in the short term
The stock also faces long odds of reaching Ark Invest's price target of $605 per by the end of next year
However, investors should remember that Roku has remained competitive (remarkable data)
Moreover, it has formed an alliance with one of its rivals, thus increasing its value as an advertiser
Nevertheless, Additionally, Roku is on track to turn fitable during this five-year target
Moreover, If revenue merely doubles in five years as Roku's stock price rises tenfold, its P/S ratio would be apximately 15, comparable to that of many growth stocks (something worth watching), given current economic conditions
Nevertheless, Thus, while a tenfold gain in five years is unly, it can't be ruled out
Furthermore, The Author Will Healy is a contributing Stock Market Analyst at The Motley Fool, covering the nology and consumer goods industries
Before joining The Motley Fool, Will was a freelance writer covering stock and personal finance topics, with bylines in several minent online publications
Prior to his time as a writer, he was an expert in geographic information systems, applying spatial and IT skills to perform RF and demographic analysis in the telecom industry
In Journalism from Texas A&M University, an M
On the other hand, In Geography from the University of North Texas, and an MBA in Finance and Strategy from the University of Texas at Dallas (noteworthy indeed)
In his spare time, Will enjoys discovering exotic foods, traveling, enjoying nature, and is ud to have turned his love of and writing into a rewarding career
TMFWillHealy X @HealyWriting Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool's board of directors, given current economic conditions
John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors
Moreover, Will Healy has positions in Roku
Moreover, The Motley Fool has positions in and recommends Alphabet, Amazon, Apple, Nvidia, Palantir nologies, and Roku
The Motley Fool has a disclosure policy, in today's market environment.
Related Articles
More insights from FinancialBooklet