Could Buying Lemonade Stock Today Set You Up for Life?
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This AI-driven insurer could still have a bright future.
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4 min read
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investment
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July 8, 2025
07:45 AM
The Motley Fool
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This AI-driven insurer could still have a bright future
Lemonade (LMND 0. 26%) has been a wildly volatile stock since its initial public offering five years ago
The online insurance services vider went public at $29 in July 2020, then skyrocketed to a record closing price of $183. 26 in early 2021 during the peak of the meme stock mania
The company initially impressed investors with the rapid growth of its artificlal intelligence (AI)-powered platform, which simplified the insurance buying and claims filing cesses with algorithms and chatbots
That digital-first apach made it a choice for younger and first-time insurance buyers
It originally offered only owners and renters' insurance, but subsequently rolled out term life, pet health, and auto insurance policies
It acquired Metromile in 2022 to expand its auto insurance
Image source: Getty Images
But today, Lemonade's stock trades at $42
It stumbled as its growth cooled off, and it racked up losses, popping its bubbly valuation
Then inflation and rising interest rates further sapped the price
But during the past year, it has been climbing back
Could the s today represent a golden buying opportunity
What happened to Lemonade over the past few years
Lemonade attracted a lot of attention with its AI chatbots, but it still gauges its growth a traditional insurance company -- by measuring its total number of customers, its in-force premiums, its gross earned premiums, and its gross loss ratio
Metric 2020 2021 2022 2023 2024 Customer growth 56% 43% 27% 12% 20% In-force premiums growth 87% 78% 64% 20% 26% Gross earned premiums growth 110% 84% 68% 37% 23% Gross loss ratio 71% 90% 90% 85% 73% Adjusted gross margin 33% 36% 25% 23% 33% Data source: Lemonade
All of those growth metrics decelerated in 2023 as its adjusted gross margins narrowed
That slowdown was caused by lagging rate apvals by regulators for its and auto policies in several states (which prevented it from compensating for inflation with quick rate hikes), and its decision to apve fewer policies and curb its ad spending in those states until its new rates were apved
But in 2024, Lemonade's growth generally accelerated again as it secured rate apvals, its algorithmic pricing model was apved in more states, and it ramped up its marketing spending again to acquire new customers
The automation of its onboarding and claims cesses also reduced its costs as it expanded, which boosted its gross margins, and it has been ceding a larger portion of its risks to big reinsurers to insulate itself from bigger losses
What's next for Lemonade
For 2025, Lemonade expects its in-force premiums to rise by 27% to 28% as its gross earned premiums grow by 24% to 25%
It expects its revenue to increase 26% as its adjusted earnings before interest, taxes, depreciation, and amortization (EBITDA) imve from 2024's loss of $150 million to a loss of between $135 million and $140 million
From 2024 to 2027, analysts expect Lemonade's revenue to grow at a compound annual rate of 33%
They also expect its adjusted EBITDA to turn positive by 2027
That growth could be driven by its bundling strategies, upgrades to its AI pricing models, and its expansion into Europe
Lemonade had 2. 5 million customers in its quarter, but it's still a minor player compared to insurance giants Allstate (ALL -1. 78%), which serves more than 16 million customers, or State Farm, which handles more than 94 million policies
Those who are bullish on Lemonade's spects expect it to keep pulling customers away from those market leaders with its lined AI platform, but skeptics will point out that those bigger companies have also been beefing up their AI capabilities
If you expect Lemonade to maintain its early mover advantage in the AI-powered insurance race and gain millions of new customers, it could generate big gains during the next few decades
With an enterprise value of $3. 3 billion, it still looks reasonably valued at a little more than 5 times this year's sales
So while I wouldn't confidently claim it's a stock that can "set you up for life," I think it might be a good long-term play on the AI-driven evolution of the insurance industry
Leo Sun has no position in any of the stocks mentioned
The Motley Fool has positions in and recommends Lemonade
The Motley Fool has a disclosure policy.
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