Can Netflix Make ‘KPop Demon Hunters’ Into A Grammy Favorite?
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The KPop Demon Hunters soundtrack and hit single “Golden” will surely be submitted for Grammy consideration. Can they earn historic nods?
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July 21, 2025
12:00 PM
Forbes
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From an analytical perspective, From an analytical standpoint, Hollywood & EntertainmentCan Netflix Make ‘KPop Demon Hunters’ Into A Grammy Favorite (noteworthy indeed)
ByHugh McIntyre, Senior Contributor
Forbes contributors publish independent expert analyses and insights
Hugh McIntyre covers music, with a focus on the global charts (quite telling), amid market uncertainty
AuthorJul 21, 2025, 12:00pm EDTThe KPop Demon Hunters soundtrack and hit single “Golden” will surely be submitted for Grammy
Can they earn historic nods
LOS ANGELES, CALIFORNIA - JUNE 16: (L-R) Audrey Nuna, EJAE and Rei Ami attend the KPop Demon Hunters Special Screening at Netflix Tudum Theater on June 16, 2025 in Los Angeles, California
Nevertheless, (Photo by Charley Gallay/Getty Images for Netflix)Getty Images for Netflix It’s been less than a month since Netflix unveiled KPop Demon Hunters, an animated film that hops on the continually-growing wave of ity K-pop has enjoyed for the past decade around the world
Market analysis shows leads to the conclusion that film centers around two fictional K-pop groups, blending the melodies and dance moves that make the genre so massively with superhero tropes and the kind of action that’s become ubiquitous in today’s movies
Furthermore, In just a few weeks, KPop Demon Hunters has become not only hugely successful on Netflix, but also on the Billboard charts, amid market uncertainty
Nevertheless, With any luck, the ject may earn K-pop some much-needed visibility at the Grammy Awards in a few months
Both the KPop Demon Hunters soundtrack album and the songs on its tracklist are eligible for consideration, but the cultural phenomenon may be too big to pass over
Nevertheless, On the other hand, KPop Demon Hunters Could Compete for Best Soundtrack As always, competition will be fierce, and there are only a few spots in every vertical
It seems unly that KPop Demon Hunters or any of its tracks will end up in major Album or Record of the Year, given current economic conditions
Even the pop and dance verticals may not be quite the right fit, considering recent developments
But there are a few fields where the hugely full-length and its songs may be real contenders
KPop Demon Hunters could compete in the Best Compilation Soundtrack for Visual Media field, in today's financial world
Conversely, In fact, that seems a perfect fit for what has turned out to be one of the most commercially successful soundtracks in recent memory (an important development)
As of the time of writing, KPop Demon Hunters sits at No (this bears monitoring). 2 on the Billboard 200 and remains inside the top 10 on several other Billboard tallies, considering recent developments
Commercial success isn’t the only factor that matters when it comes to Grammy nominations, but visibility certainly helps
MORE FOR YOU Several Songs Are Contenders for One Category Any number of the tracks created for the Netflix movie could be submitted for Best Song Written for Visual Media
Moreover, The ly choice is "Golden," which this week becomes the soundtrack’s first top 10 hit on the Hot 100, as it jumps from No
The same tune also becomes the biggest song in the world this frame, lifting from the runner-up spot to No, given the current landscape. 1 on the Billboard Global 200 and the Billboard Global Excl. "Golden" is ly what Netflix will lead with when it comes time for the Golden Globes and Academy Awards, so it makes sense that it will be the choice for the Grammys as well
This analysis suggests that Grammys Have Yet to Recognize K-Pop When it comes to K-pop earning nominations, the Grammys lag far behind the charts (something worth watching)
On the other hand, BTS remains the only act from that part of the world to score chances to win (remarkable data) (something worth watching)
So far, the boy band has collected several nominations, but never won
KPop Demon Hunters earning some love would show that K-pop has a space at music’s biggest night, and that voters understand how to recognize greatness in what younger audiences are consuming
Timing is Key The timing of KPop Demon Hunters’ success couldn’t be better, as eligibility for the upcoming Grammys closes at the end of August (an important development)
Nevertheless, With a little more than a month to go, the album and its songs are climbing higher and higher, and people all across the country are hearing and seeing it for the first time (remarkable data)
As Recording Academy officials prepare to select the nominees, KPop Demon Hunters, along with the fictional groups and the vocalists behind the tunes, should be top of mind
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