Can McDonald’s new Spicy McMuffin cash in on the fiery flavor boom — or is it just a peppery gimmick?

Advanced ➔ Results Can McDonald’s new Spicy McMuffin cash in on the fiery flavor boom — or is it just a peppery gimmick

Fast-food chains, from Popeyes to Subway, have been turning up the heat

Now McDonald’s is spicing up its breakfast

ETResizeListen(4 min)McDonald’s new Spicy McMuffin is a fiery twist on its classic Egg McMuffin breakfast sandwich

Photo: McDonald’sFor half a century, McDonald’s MCD has served up a basic breakfast sandwich — just an egg, cheese and a slice of Canadian bacon, served on a toasted English muffin — that somehow hits the spot

Apparently, that may be too basic for some diners who demand more peppery flavor at every turn

So, starting this week, that beloved a

Bite, otherwise known as the Egg McMuffin, will also come in a Spicy McMuffin version for a limited time

It’s what the Golden Arches chain calls “a fiery, delicious twist,” all thanks to a slathering of pepper sauce

The Author Charles PassyCharles Passy covers a variety of topics, includingpersonal finance, food, entertainment and anything and everything and quirky

He also writes the Weekend Sip column, which covers wine, spirits and beer

In his spare time, he obsesses where to find the perfect slice of New York-style pizza

Him on Twitter @CharlesPassy

Terms of Use DPrivacy NoticeCookie Notice MarketWatchCustomer Center UsNewsroom RosterVirtual Stock ExchangeMarketWatch GuidesCopyright PolicyManage NotificationsCancel My SubscriptionCompanyDow JonesCode of ConductCorrectionsRes & LicensingDigital Self ServiceYour Ad ChoicesCorporate SubscriptionsAccessibilityDow Jones NetworkThe Wall Street JournalBarron'sInvestor's DailyBigChartsFinancial News Londonrealtor

ComMansion GlobalDow Jones Smart MoneyIntraday Data vided by FACTSET and subject to terms of use

Historical and current end-of-day data vided by FACTSET

All quotes are in local exchange time

Real-time last sale data for U

Stock quotes reflect trades reported through Nasdaq only

Intraday data delayed at least 15 minutes or per exchange requirements.