BYD monthly sales tumble for the first time in 2025, reinforcing slowdown concerns
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BYD monthly sales tumble for the first time in 2025, reinforcing slowdown concerns

Why This Matters

BYD delivered 393,060 units in September, marking an almost a 6% decline year on year.

October 2, 2025
07:30 AM
3 min read
AI Enhanced

In this article your favorite stocksCREATE FREE ACCOUNTHANGZHOU, CHINA - SEPTEMBER 21, 2025 - Viewers watch a new energy vehicle under BYD at an auto show in Hangzhou, Zhejiang vince, China on September 21, 2025.Cfoto | Future Publishing | Getty ImagesChina's electric-vehicle behemoth BYD posted its first year-on-year decline in deries in 2025, even as it entered the peak season for autos, in yet another sign that the market leader is facing a slowdown.BYD dered 393,060 units in September, marking an almost a 6% decline year over year.That comes after the firm reportedly slashed its sales target for this year by as much as 16% to 4.6 million deries, amid a fierce price competition in the domestic market.Still, BYD continued to dominate the market , taking up more than 54% of total EV sales in September.Upstarts shineOn the other hand, EV upstarts across the board set new records in their monthly car dery numbers, with some of them buoyed by cheaper, new launches.motions from the car makers and incentive policies from the Chinese government government have also supported "a sequential imvement" in sales that usually occurs during the peak period in the last four months of the year, said Joey Ying, an autos analyst from Nomura.Leapmotor dered 66,657 vehicles in September, increasing over 97% year on year and continuing its streak of all-time record highs.

The Stellantis-backed company's figure also surpassed the 50,000 mark it reached in July.Leapmotor's C10 and C16 models topped sales in their own size (under 200,000 yuan) for the fourth and eighth straight month, respectively.In a similar beat, the Huawei-backed Harmony Intelligent Mobility Alliance, which includes brands such as Aito, Chery, and Maextro, set a fresh monthly record with 52,916 units across its entire series.The automaker also surpassed the 40,000 range that it's been hovering within since May.Xiaomi clocked a new milestone with over 40,000 units in September.

Although the electric vehicle carmaker did not specify the exact numbers, the figure was twice of what it dered in January.The EV rising star YU7, Xiaomi's second duction model and direct competitor to Tesla's Model Y, cumulatively dered a total of 40,000 units over the past three months since it officially launched in July.Also beating its own monthly dery record was Xpeng, with 41,581 deries in September, marking a 95% year-over-year increase and up 10% on a monthly basis.

The automaker also exceeded the 40,000 mark, after staying within the 30,000s range since last November.Nio posted 34,749 deries in September, notching the second straight month of fresh record highs.

Nearly half of the sales were of its family-oriented smart electric vehicle brand, Onvo.Meanwhile, Li Auto rebounded in September with 33,951 deries, after two consecutive months of sales below its usual 30,000 range.

The startup recorded declining sales over the past three months despite a new car launch in August, ing a marketing blunder.Geely-owned Zeekr made 18,257 deries in September, slightly below its record of 18,908 units in May.

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