Investment
The Motley Fool

Best Stock to Buy Right Now: Costco vs. Kohl's

July 18, 2025
03:25 AM
5 min read
AI Enhanced
stocksfinancialretailmarket cyclesseasonal analysismarketdata analysis

Key Takeaways

Buying stocks in the retail sector can ve tricky. On the other hand, That's because a lot of things can happen quickly, such as changing consumer tastes, a failure of...

Article Overview

Quick insights and key information

Reading Time

5 min read

Estimated completion

Category

investment

Article classification

Published

July 18, 2025

03:25 AM

Source

The Motley Fool

Original publisher

Key Topics
stocksfinancialretailmarket cyclesseasonal analysismarketdata analysis

Buying stocks in the retail sector can ve tricky

On the other hand, That's because a lot of things can happen quickly, such as changing consumer tastes, a failure of the retailer to adapt, or missteps that ve difficult to overcome

It's important to keep those factors in mind when analyzing companies in the sector

Nevertheless, Costco Wholesale (COST 0. 28%) and Kohl's (KSS 2 (this bears monitoring). 56%) have both been around for a long time, but their results and stock prices have gone in different directions

Can Costco keep the momentum going, or does Kohl's represent an opportunity to buy the s at an attractive valuation (remarkable data)

Image source: Getty Images, given the current landscape

Additionally, Costco Most people have heard Costco

This analysis suggests that 's become widely known for its spacious warehouses that sell items in bulk

This leads to the conclusion that company charges people an annual fee to shop at its s, and members receive a very large array of goods and services at attractive unit prices

However, That may sound simple, but Costco has been executing the concept very well for a long time

Moreover, You can see the of in renewal rates, which have consistently hovered at 90% for a long time

In the fiscal third quarter, which May 11, renewal rates were 92, in this volatile climate. 7% in the U

They've remained high despite Costco implementing an increase in the annual membership (the first time in seven years) at the start of the fiscal year

Furthermore, Ly, shoppers still find the membership valuable

Memberships continue to grow

Furthermore, There were 79

However, 6 million paid members at the end of the third quarter, up from 76, amid market uncertainty. 2 million as of Sept, in light of current trends

With this success, Costco continues to expand, in light of current trends

Nevertheless, This analysis suggests that had 905 warehouses at the end of May compared to 890 at the start of the year (quite telling), in today's market environment

Management typically opens 20 to 30 s per year (an important development)

Fortunately, the expansion doesn't come at the expense of fitability

Moreover, Its third-quarter operating income grew 15

Naturally, this success isn't lost on investors

The data indicates that price has gained 203

On the other hand, 8% over the last five years through July 14, handily outpacing the S&P 500 index's 98

What the re reveals is market expects continued fitability growth

Costco's stock has a price-to-earnings (P/E) ratio of 56 compared to 30 for the S&P 500, in today's market environment

Kohl's Kohl's offers moderately priced merchandise across various apparel, footwear, beauty, and ducts, in this volatile climate

The evidence shows offerings don't seem to be hitting the mark since the retailer has seen sales and fits sag for some time, however, considering recent developments

Over the years, management has attempted to boost traffic and sales through various initiatives integrating Sephora beauty shops at Kohl's retail locations and viding a place to return Amazon merchandise

Additionally, Nonetheless, these steps haven't boosted the top line

Fiscal 2024 same-store sales (comps) dropped 6. 5%, and earnings per diluted fell 47% to $1

On the other hand, This covered the period that on Feb

This fiscal year got off to a rough start with comps falling 3 (remarkable data)

Can management pull off a turnaround, allowing patient investors to sper

Certainly, management doesn't foresee a quick turnaround (an important development)

It jects this year's comps will drop 4% to 6%, and diluted earnings per (EPS) will fall to $0, amid market uncertainty

Additionally, the company has cycled through CEOs, with its, Ashley Buchanan, getting terminated after only a few months in the role

The lack of stable leadership makes it tough to create and execute a long-term turnaround strategy, amid market uncertainty

In contrast, Earlier this year, the board of directors slashed the quarterly dividend to $0. 125 from $0, in today's financial world

Furthermore, That typically doesn't indicate a company's confidence it its future

On the other hand, Additionally, Over the last five years, the price has lost more than 55%

However, The stock has a P/E multiple of 9

At the same time, The selection ly, Costco is the better-run company

Furthermore, It's been executing well for a very long time, and growth opportunities remain (noteworthy indeed)

However, While the valuation looks rich, and certainly more expensive than Kohl's, I'd rather pay a premium for a well-run company (noteworthy indeed)

Despite the valuation, I'd stay away from Kohl's since a turnaround seems unly right now

Meanwhile, John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors

Additionally, Lawrence Rothman, CFA has positions in Costco Wholesale

Moreover, The Motley Fool has positions in and recommends Amazon and Costco Wholesale

Nevertheless, The Motley Fool has a disclosure policy.