Before Figma Goes Public, Should You Double Down on Adobe or Bet on the Underdog?
Investment
The Motley Fool

Before Figma Goes Public, Should You Double Down on Adobe or Bet on the Underdog?

Why This Matters

New IPOs can be exciting, but disrupting the competition isn't as simple as it seems.

July 28, 2025
09:59 AM
4 min read
AI Enhanced

What's particularly noteworthy is After a long drought, the initial public offering (IPO) market seems to be springing to life.

After more than 1,000 companies debuted on the public during the exuberance of 2021, the ensuing three years have been comparatively quiet, with 181, 154, and 225 IPOs in 2022, 2023, and 2024, respectively.

With apximately half of 2025 in the rearview mirror, we've already seen nearly 200 IPOs, putting the current year on a pace not seen in quite a while.

One of the most anticipated debuts is from the creative software company Figma, which is expected to go public as early as late July.

If that name sounds familiar, it's ly because of the attempted 2022 acquisition by rival Adobe (ADBE -0. On the other hand, 38%) that was terminated after antitrust concerns.

Let's take a look at both companies to see which is more deserving of investors' capital, given the current landscape.

How we got here When Adobe announced its plan to acquire Figma, much ary was generated the move and its associated price tag of $20 billion.

To some, it seemed an expensive but necessary move to bring a rival's software offering under Adobe's suite of ducts.

Nevertheless, To others, it was an admission that Adobe was losing ground to newer entrants in the creative software space.

Additionally, In the end, it didn't end up mattering as the deal fell apart and Figma remained private.

Additionally, Since the merger was terminated in December 2023, Adobe's stock has fallen by 38% (this bears monitoring).

Additionally, Meanwhile, Figma is seeking an IPO valuation of $13 billion, $7 billion shy of the price Adobe was willing to pay, considering recent developments. Image source: Getty Images.

Software showdown Figma offers web-based collaborative design tools that can be used for a variety of design tasks, including creating flyers, mobile app interfaces, and web designs.

At its core, Figma offers many of the same tools available to rs of Adobe's creative suite of software, including applications Photoshop and Illustrator.

Moreover, However, the focus should be on how the ducts differ. Figma is web-based, meaning it will work in a web browser.

However, Adobe's ducts are applications that need to be downloaded, considering recent developments.

There's also a substantial collaboration feature offered by Figma that doesn't exist in the Adobe suite.

In contrast, It doesn't take a genius to see how a duct that allows users to easily work on any device that has a web browser while seamlessly collaborating with others would be a compelling challenger to an incumbent Adobe.

That said, there's more to consider before making a bet on this new IPO, in today's financial world.

Additionally, Meanwhile, Adobe has a substantial reputational and incumbency advantage (which is quite significant).

In the fessional world and at the enterprise level, the Adobe software suite is substantially entrenched. Additionally, That's not to say it can't be disrupted, but it's an uphill climb.

Additionally, both Figma and Adobe are building AI features into their ducts.

Considering the cost of implementing AI, it's worth considering how much of a burden this would have on a smaller company Figma compared to the deeper-pocketed Adobe.

Moreover, The bottom line for investors There's a case to be made that a web-based collaborative platform Figma is perfectly positioned to take from the entrenched Adobe.

In that sense, the excitement around Figma's IPO makes sense.

Buying s of Figma at its expected market cap of $13 billion puts a potentially longer runway for growth in front of the company (fascinating analysis).

Nevertheless, By comparison, Adobe's market cap is nearly $158 billion. Furthermore, In contrast, However, it's ly too early to declare the downfall of Adobe.

Its incumbency advantage will be tough to disrupt, and as long as the race for AI continues, those spending requirements favor Adobe and its larger size and strong balance sheet.

FinancialBooklet Analysis

AI-powered insights based on this specific article

Key Insights

  • Merger activity often signals industry consolidation and potential valuation re-rating for similar companies
  • Financial sector news can impact lending conditions and capital availability for businesses

Questions to Consider

  • Does this M&A activity signal industry consolidation or strategic repositioning?
  • Could this financial sector news affect lending conditions and capital availability?

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