Apple's China iPhone sales grows for the first time in two years
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Apple is facing intense competition in China from a resurgent Huawei.
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investment
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July 3, 2025
11:54 AM
CNBC
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Sales of iPhones in China jumped 8% year-on-year in the three months to the end of June, according to Counterpoint Re
It's the first time Apple has recorded growth in China since the second quarter of 2023
Apple is facing intense competition in China from a resurgent Huawei
In this articleAAPL your favorite stocksCREATE FREE ACCOUNTPeople stand in front of an Apple store in Beijing, China, on April 9, 2025
Tingshu Wang | ReutersApple iPhone sales in China rose in the second quarter of the year for the first time in two years, Counterpoint Re said, as the giant looks to turnaround its in one of its most critical
Sales of iPhones in China jumped 8% year-on-year in the three months to the end of June, according to Counterpoint Re
It's the first time Apple has recorded growth in China since the second quarter of 2023
Apple's performance was boosted by motions in May as Chinese e-commerce firms discounted Apple's iPhone 16 models, its devices, Counterpoint said
The giant also increased trade-in prices for some iPhone. "Apple's adjustment of iPhone prices in May was well timed and well received, coming a week ahead of the 618 shopping festival," Ethan Qi, associate director at Counterpoint said in a press release
The 618 shopping festival happens in China every June and e-commerce retailers offer heavy discounts
Apple's return to growth in China will be welcomed by investors who have seen the company's stock fall around 15% this year as it faces a number of headwinds
President Donald Trump has threatened Apple with tariffs and urged CEO Tim Cook to manufacture iPhones in America, a move experts have said would be near-impossible
China has also been a headache for Apple since Huawei, whose smartphone was crippled by U
Sanctions, made a comeback in late 2023 with the release of a new phone containing a more advanced chip that many had thought would be difficult for China to duce
Since then, Huawei has aggressively launched devices in China and has even begun dipping its toe back into international
The Chinese giant has found success eating away at some of Apple's market in China
Huawei's sales rose 12% year-on-year in the second-quarter, according to Counterpoint
The firm was the biggest player in China by market in the second quarter, ed by Vivo and then Apple in third place. "Huawei is still riding high on core user loyalty as they replace their old phones for new Huawei releases," Counterpoint Senior Analyst Ivan Lam said.
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