In this articleAAPL your favorite stocksCREATE FREE ACCOUNTThomas Fuller | SOPA Images | Lightrocket | Getty ImagesApple is taking a cue from some of its competitors.The nology giant's Apple TV+ monthly subscription is now $12.99, starting Thursday in the U.S.
and other countries.Apple said the new price will hit current rs 30 days after their next renewal date.
The annual subscription price will not change.For new rs, the $12.99 monthly price begins after a seven-day trial period.The change marks Apple's first price hike for its ing service since 2023.
At the time, Apple lifted its monthly price to $9.99 from $6.99.
The company raised the price in 2022 from $4.99.Read more CNBC newsGoogle announces its AI-powered Pixel 10 smartphone seriesThese little robots are changing the way solar farms are built, saving time and moneyIntel in talks with other large investors for equity boost at discount, sources sayNvidia, Bill Gates-backed robotics startup Field AI hits $2 billion valuation after recent raiseApple TV+ is one of the company's most services, but Apple does not release viewership numbers.
A report from The Information earlier this year said the ing service is losing more than $1 billion annually as subscriptions rocketed toward 45 million, citing people familiar with the matter.Apple isn't the only ing company hiking prices this year to either fund new content or reap returns on their investments.
Earlier this year, both Netflix and NBCUniversal's Peacock boosted prices.
Music ing platform Spotify also raised prices in multiple .Earlier this year, Apple introduced its ing service to Android phones in a move that could open the company to more people worldwide.The company is fresh off the release of its highest-grossing theatrical film, "F1: The Movie."Disclosure: Comcast owns NBCUniversal, the parent company of CNBC.Don’t miss these insights from CNBC Morgan Stanley says nu power is gaining momentum, recommends these stocksWells Fargo hikes S&P 500 target as U.S.
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