American Eagle shares rise on retailer's Travis Kelce partnership

In this articleAEO your favorite stocksCREATE FREE ACCOUNTAmerican Eagle launches AE x Tru Kolors by Travis Kelce.Courtesy: American Eagles of American Eagle rose Wednesday morning after the apparel company announced a collaboration with football star Travis Kelce, just a day after he posed to singer Taylor Swift.The stock was up roughly 5% in early trading.Kelce's sportswear brand, Tru Kolors, is launching a limited-edition collaboration with American Eagle, pairing the jeans brand with Kelce's picks, including vintage-inspired T-shirts and "reimagined" varsity jackets

The collaboration was more than a year in the making, Kelce said, but the announcement came just a day after his posal caused a global internet stir among fans."It was an awesome opportunity to team up with an established brand where both sides were excited to truly collaborate on every decision in the design and creative cess that brought the 'AE x TK' collection to life," Kelce, the creative director of the collection, said in a statement.The new pieces are launching in two drops on Wednesday and on Sept. 24.American Eagle wasn't the only stock to get a bump from the NFL star's engagement announcement this week. s of Signet Jewelers popped briefly ing the posal as fans focused on Swift's "cushion cut" engagement ring

Other companies wasted no time in using the posal to mote their ducts, such as Domino's, Grubhub and Solidcore, among others.Kelce's American Eagle collaboration comes after the jeans brand announced a collaboration with actress Sydney Sweeney in July

That team-up captivated the internet over what some critics deemed a tone-deaf campaign for its wordplay of good "jeans" and "genes."s of the company soared in a meme-stock fashion after the Sweeney mos were unveiled, aided by President Donald Trump calling the campaign the "hottest ad out there."The stock is up 20% since mid-July.Don’t miss these insights from CNBC Morgan Stanley says nu power is gaining momentum, recommends these stocksWells Fargo hikes S&P 500 target as U.S. tariffs get delayed againMorgan Stanley maintains bullish stance on Nvidia heading into earnings, raises price targetWhy UBS just raised its gold forecast again as the precious metal hovers near record high