Amazon vs. Microsoft: Which Cloud Computing Giant Is the Better Buy?
Key Takeaways
When it comes to cloud computing, Amazon (AMZN 1. 62%) and Microsoft (MSFT 1. 58%) are the leaders. Both are seeing strong growth, both are leaning heavily into artificial intelligence...
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July 6, 2025
05:35 AM
The Motley Fool
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When it comes to cloud computing, Amazon (AMZN 1. 62%) and Microsoft (MSFT 1. 58%) are the leaders
Both are seeing strong growth, both are leaning heavily into artificial intelligence (AI), and both are billions to meet increasing demand
But if I had to pick just one stock to own right now, I'd go with Amazon
Image source: Getty Images
Amazon While best known for its e-commerce operations, Amazon basically invented the cloud computing industry due to its own struggles trying to scale up its infrastructure
Today, Amazon Web Services (AWS) is the largest cloud computing vider in the world, with nearly 30% market
AWS is also both Amazon's most fitable segment and fastest-growing, with revenue climbing 17% last quarter
AI has been a big reason for this
Customers are using AWS solutions Bedrock and SageMaker to help them build and run their own AI models and apps
Bedrock gives companies access to foundation models they can customize, while SageMaker is more of an end-to-end solution
Once these models are built, they then run on AWS infrastructure, locking customers into a recurring, high-margin
On top of that, Amazon has built its own custom AI chips through its Annapurna Labs unit
Trainium is designed to train large language models (LLMs), while Inferentia handles inference
These chips are optimized for performance and cost, consuming less power and dering better results than general-purpose graphic cessing units (GPUs) for specific AI tasks
This gives Amazon a cost advantage over rivals Microsoft and should lead to better operating leverage as usage scales
Beyond the cloud, Amazon is also using AI to imve its e-commerce, as well
The company is now using agentic AI to power autonomous warehouse robots
These robots continue to become more sophisticated and can perform multiple tasks
Some can even spot damaged goods before they're shipped, imving customer satisfaction and reducing costly returns
It recently just surpassed 1 million robots in its warehouses
It's also using AI to imve efficiency in its logistics operations
AI is helping map out better routes, while mapping tools Wellspring can help dery drivers better navigate complicated drop-offs at places large apartment complexes
Amazon is also using AI tools to help third-party sellers better market ducts and target customers more effectively
It's worth noting that its sponsored ad has become one of the largest digital ad platforms in the world and is growing quickly
Microsoft There's no denying that Microsoft is a powerhouse
The company has long been the dominant player in worker ductivity software with grams such as Word, Excel, and PowerPoint, and its Windows operating system powers most non-Apple computers
However, Microsoft's cloud computing unit Azure has been its big growth driver, with AI accelerating that momentum
Last quarter, Azure revenue jumped 33% year over year (35% in constant currency), with AI services making up nearly half of the growth
Azure is currently firing on all cylinders, but Microsoft has been running into capacity constraints
To address that, Microsoft plans to increase its capital spending in fiscal 2026
It will also shift more investment into shorter-d assets GPUs and servers, which it said are more directly tied to revenue
Microsoft made an early and aggressive investment in OpenAI, and the ability to give customers access to the start-up's leading LLM is one of the biggest reasons why Azure has been taking market in the cloud computing space
Microsoft has also deeply integrated OpenAI's nology into its own ducts
For example, the nology is used to help power its AI assistant copilots in Word, Excel, and other ductivity tools
At $30 per month per enterprise user, Microsoft's copilots have been a nice growth driver for the company
Microsoft has also expanded AI beyond Office 365
It's added new copilots focused on cybersecurity and even launched Muse, an AI model designed to help develop and preserve older games
Meanwhile, its GitHub Copilot has been one of its best-performing, helping drive solid growth for its code-hosting and collaboration platform
However, the company's relationship with OpenAI has become strained
Microsoft is no longer the exclusive data center vider for the company, and the two have been fighting over the terms of Microsoft's investment, including whether it will get access to the intellectual perty of OpenAI's pending acquisition of Windsurf
Microsoft's investment in OpenAI is one of the most attractive parts of its story
It's currently entitled to 49% of OpenAI Global LLC's fits, capped at roughly 10 times its nearly $10 billion investment
But OpenAI is looking to renegotiate the deal as it looks to restructure into a for-fit company
The better buy Both Amazon and Microsoft are great companies with strong cloud computing platforms and big AI opportunities
However, Amazon has the edge
Amazon's biggest advantage is that its cloud computing platform is vertically integrated
It can vide a wide range of services from custom chips to infrastructure to high-margin services
Its Inferentia and Trainium chips are helping lower its cloud computing costs, and AWS offers a wide array of foundation AI models, both from itself and other leading companies
Microsoft, meanwhile, is reliant on expensive chips from Nvidia and AI models from OpenAI, with whom tensions have been growing
Microsoft is looking to develop its own AI chips, but it was recently reported that its next-generation Maia AI chip has been delayed
Azure has been growing more quickly than AWS, but it faces a lot more unanswered questions at the moment
Microsoft is a solid stock to own long-term, but right now, Amazon is the better buy
John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool's board of directors
Geoffrey Seiler has no position in any of the stocks mentioned
The Motley Fool has positions in and recommends Amazon, Apple, Microsoft, and Nvidia
The Motley Fool recommends the ing options: long January 2026 $395 calls on Microsoft and short January 2026 $405 calls on Microsoft
The Motley Fool has a disclosure policy.
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