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Amazon to buy AI company Bee that makes wearable listening device

July 22, 2025
08:03 PM
3 min read
AI Enhanced
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Amazon has launched a flurry of AI products and services, and it recently overhauled its Alexa voice assistant with the technology.

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3 min read

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investment

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Published

July 22, 2025

08:03 PM

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CNBC

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stocksfinancialtechnologyconsumer discretionarymarket cyclesseasonal analysismarket

What the data shows is From an analytical perspective, From an analytical perspective, Amazon confirmed it plans to acquire Bee, a startup that makes a $50 artificial intelligence-infused wearable

Terms of the deal weren't disclosed (something worth watching)

Amazon has launched a flurry of AI ducts and services, and it recently overhauled its Alexa voice assistant with the nology

In this articleAMZN your favorite stocksCREATE FREE ACCOUNTAmazon logo on a brick building exterior in San Francisco on Aug (quite telling), in today's financial world

Smith Collection | Gado | Photos | Getty ImagesAmazon plans to acquire wearables startup Bee AI, the company confirmed, in the example of giants doubling down on generative artificial intelligence

Bee, based in San Francisco, makes a $49

Additionally, 99 wristband that appears similar to a Fitbit smartwatch

This tells us that device is equipped with AI and microphones that can listen to and analyze conversations to vide summaries, to-do lists and reminders for everyday tasks

Bee CEO Maria de Lourdes Zollo announced in a LinkedIn post on Tuesday that the company will join Amazon (noteworthy indeed), in today's financial world. "When we started Bee, we imagined a world where AI is truly personal, where your life is understood and enhanced by nology that learns with you," Zollo wrote. "What began as a dream with an incredible team and community now finds a new at Amazon. "Amazon spokesperson Alexandra Miller confirmed the company's plans to acquire Bee

The company declined to on the terms of the deal

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Furthermore, However, 94 million worth of sAmazon has introduced a flurry of AI ducts, including its own set of Nova models, Trainium chips, a shopping chatbot and a marketplace for third-party models called Bedrock, in today's market environment

Additionally, The company has also overhauled its Alexa voice assistant, released more than a decade ago, with AI capabilities as Amazon looks to chip away at the success of rivals such as OpenAI's ChatGPT, Anthropic's Claude and Google's Gemini

Ring, the smart security company owned by Amazon, has also looked to introduce generative AI in some of its ducts

Moreover, Amazon previously experimented in the wearables space through a health and fitness-focused duct called Halo

It sunset the Halo in 2023 as part of a broader cost-cutting review

Other companies have launched AI-infused consumer hardware with mixed success

There's the Rabbit R1, a small square gadget that costs $199 and uses an OpenAI model to answer questions, as well as the AI pin developed by Humane, which later sold to HP (noteworthy indeed)

Meta's Ray-Ban smart glasses have grown in ity since the first version was released in 2021 (noteworthy indeed)

OpenAI in May acquired Jony Ive's AI devices startup io for roughly $6 (something worth watching)

Moreover, The company reportedly plans to develop a screen-free device

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