Advanced ➔ Results Ad giant WPP issues second fit warning this year. It blames a deteriorating economy. Last d: July 9, 2025 at 5:50 a. ETFirst Published: July 9, 2025 at 3:45 a.
ETResizeListen(1 min)WPP’s market cap was being wiped away on Wednesday after its second fit warning this year.
Photo: daniel leal-olivas/Agence France-Presse/Getty ImagesWPP s sank Wednesday on the advertising giant’s second fit warning of the year, as it said clients were spending less and it was attracting fewer new clients than hoped.
WPP now sees comparable revenue falling 3% to 5% for the year, versus February’s guidance that it would be flat to down 2%, after a second quarter in which sales slumped as much as 6%.
WPP said its first-half operating margin will drop between 2. 3 percentage points year-over-year.
The Author Steve GoldsteinSteven Goldstein is based in London and responsible for MarketWatch's coverage of financial in Europe, with a particular focus on global macro and commodities.
Previously, he was Washington bureau chief, directing MarketWatch's economic, political and regulatory coverage. Steve on Twitter: @MKTWgoldstein.
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