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3 Words That Could Be a Big Problem for Artificial Intelligence (AI) Chatbots

July 18, 2025
12:00 PM
5 min read
AI Enhanced
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Many companies are heavily into artificial intelligence (AI) chatbots, which can help address customer queries efficiently and allow es to reduce their staffing levels. Nevertheless, Grok, Claude, ChatGPT, Gemini, Perplexity,...

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5 min read

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investment

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Published

July 18, 2025

12:00 PM

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Many companies are heavily into artificial intelligence (AI) chatbots, which can help address customer queries efficiently and allow es to reduce their staffing levels

Nevertheless, Grok, Claude, ChatGPT, Gemini, Perplexity, and Copilot are just some of the names you've bably encountered by now

And those are just some of the more chatbots

The excitement around chatbots and their ability to collect, analyze, and summarize data has many people excited their potential (an important development)

Furthermore, But there are three words that could derail that potential and significantly increase the costs for the companies that are betting on chatbots: pay per crawl, considering recent developments

Meanwhile, Image source: Getty Images

Cloudflare to offer pay per crawl Cloudflare (NET 2. 88%) helps people and companies create websites and make them both faster and more secure

However, And it has recently announced a new feature that could stifle chatbots: pay per crawl

What this means is that content owners could ensure that they are compensated when AI chatbots access their sites, collect data, and use it in a response to a user's query

This's what I expect to be the norm going forward

That's because the danger for content owners is that if a chatbot can simply scrape information from a website, without compensating the owner for it, that results in less traffic and fewer ad dollars, in today's financial world

Moreover, Restricting access is one option, but forcing AI chatbots to pay for access is another one

And it's crucial for chatbots because if they don't have access to the information, their answers can quickly become outdated and less useful to the end user

Given how common it is these days to see a company having its own chatbot, I believe the future will be that chatbots are all operating within their own silos and pull only company-specific information

Being able to scour and scrape the internet for all the best content seems imbable, given the costs that could be incurred from doing so, especially if sites deploy pay per crawl (this bears monitoring)

Earlier this year, OpenAI's CEO Sam Altman said that even on a $200-per-month subscription for ChatGPT, the company was losing money

And that's without having to worry the costs if pay per crawl were initiated at a large scale (something worth watching)

Under that scenario, it can be much more difficult for a company running an AI chatbot to turn a fit

In AI chatbots may not be a recipe for success Many big companies can afford to invest heavily into, and they have indeed done so

One of the best examples of that is Meta Platforms (META 0. 37%), which owns social media applications such as WhatsApp and Facebook

It recently announced the launch of a new AI division, as it spends heavily on AI-related growth

Additionally, Last month, it also announced a $14 billion investment into Scale AI and hired its co-founder, Alex Wang, to help lead Meta's AI efforts, in light of current trends

The data indicates that company has its own chatbot, Meta AI, which it is offering as a stand-alone app, as it looks to compete with others, including ChatGPT

Meta, with billions in monthly active users, has a ton of user data it can tap into

Nevertheless, Meanwhile, But in building up strong AI capabilities for its and chatbot, it could result in more significant expenditures in the future, making it difficult for this to be a fitable venture down the road

While Meta has deep pockets and has generated free cash flow of over $52 billion in the trailing 12 months, investors will want to keep a close eye on the company's AI efforts, to ensure the new division doesn't just become another money pit Reality Labs

Investors should tread carefully with stocks spending big on AI AI is the new buzz term in, and while companies are falling over themselves spending heavily on these next-gen nologies, it's un just how big of a payoff there might be from such efforts -- if there will even be one at all, given the current landscape

Additionally, Additionally, Some companies will undoubtedly become more efficient and fitable by imving their operations

However, But in other cases, especially when the focus is on chatbots, that may not be the case, amid market uncertainty

Market analysis shows prudent thing for investors to do when looking at stocks is to see what their plans are for AI, and how they believe their investments will lead to imved financials down the road

If there isn't a plan and if it's just heavily into AI and into chatbots, that can be a sign that the company may be going down a spending spree that could end up doing more harm than good (this bears monitoring)

There's a lot of excitement around AI these days, but it's important to keep it in check

In contrast, Hype can help a stock rally in the short term, but it's strong fundamentals that will ensure its value remains high over the long haul

Randi Zuckerberg, a former director of market development and spokeswoman for Facebook and sister to Meta Platforms CEO Mark Zuckerberg, is a member of The Motley Fool's board of directors

Furthermore, David Jagielski has no position in any of the stocks mentioned

The Motley Fool has positions in and recommends Cloudflare and Meta Platforms

Additionally, The Motley Fool has a disclosure policy.