2 No-Brainer Tech Stocks to Buy Right Now
Key Takeaways
Looking for overlooked opportunities in tech? See why these stocks might deserve a spot on your watchlist right now.
Article Overview
Quick insights and key information
4 min read
Estimated completion
investment
Article classification
July 11, 2025
08:13 AM
The Motley Fool
Original publisher
Looking for overlooked opportunities in
See why these stocks might deserve a spot on your right now
Many stocks have soared recently, but there are still bargains to be found at the corner of Wall Street and Silicon Valley
Here are two recent underperformers that deserve better, making them no-brainer buys in July
HP is still a cash machine Personal computer systems veteran HP Inc. 68%) can't catch a break on the stock market
Prices are down 35% since last November
They trade at the bargain-bin valuation of 9. 8 times earnings and 9. 0 times free cash flows
In other words, HP is a richly fitable cash machine, but its stock isn't getting any love from traders and investors
I know that the company isn't always meeting Wall Street's expectations
May's second-quarter report, for example, fell short of the analyst community's consensus earnings target, despite a stronger top-line revenue performance than expected
Ing sales were down but HP sold plenty of computers, especially in the category of commercial-grade workstations
When Wall Street gives you lemons
Image source: Getty Images
Looking ahead, HP expects rocky results in the second half of its fiscal year
The company is also ramping up its manufacturing capacity in places Vietnam, Thailand, and North America in an effort to mitigate the costs of border-crossing trade tariffs
That's a smart long-term plan, but a costly one in the building phase
Yet, HP's management sees full-year free cash flow of at least $2. 6 billion, down from $3. 3 billion in fiscal 2024
It's a step down, but largely due to the costly manufacturing transition -- and that's an investment that should boost long-term fits
So I think the market has overreacted to HP's recent financial struggles
You can pick up a few s at a fantastic discount right now, while HP is spending big money on a more robust manufacturing system
It's alright if it takes a few years to fully realize the positive effects of this move
Is a marathon, not a s
Criteo could bounce back sooner than you think Then there's digital advertising expert Criteo (CRTO -0
The French company, which specializes in brand-boosting campaigns and duct-sale targets, has taken a 51% price cut since August, 2024
The stock's valuation is similar to HP's, but with an even lower price to free cash flow ratio of 5
Another difference is that Criteo has been crushing analyst expectations across the board for several years
Now, this achievement still involves some very modest growth rates and the occasional dip, since the shaky global economy isn't kind to ad- companies
It's hard to find a budget for splashy ad campaigns when nobody is ready to spend money on your goods, you know
On that note, Criteo's price dip might last a while longer
Between unpredictable tariff policies, the ever-present threat of another inflation surge, and several international conflicts, 2025 looks a tough year in the advertising sector
It's hard to beat the rock-bottom valuation you see in Criteo's stock right now
At the same time, the company is applying artificial intelligence tools to its advertising platform, and introduced a brand new auction-style selling model just last month
Management expects this multi-channel tool to work particularly well for retailers
For Criteo, the auctions should result in higher customer satisfaction and more efficient ad-space pricing
But the economic instability won't last forever, and Criteo's stock is incredibly cheap today
The company also sports a robust cash balance of $286 million and no debt to speak of
Together with consistently robust cash flows, this solid balance sheet allows Criteo (and its investors) the luxury of waiting for better times
There's no financial crisis going on here
I can't wait to see how the company will perform when it applies the belt-tightening lessons learned in this economy to a healthier market
Anders Bylund has positions in Criteo
The Motley Fool has positions in and recommends HP
The Motley Fool recommends Criteo
The Motley Fool has a disclosure policy.
Related Articles
More insights from FinancialBooklet